News Archive

Retailers sell out of SnapDragon apples

Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste. Read...

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WHAT COSMIC SLICES REVEAL

NEW WSU-BRED APPLE SHOWING DIFFERENT STARCH CLEARING PATTERNS THAN TRADITIONAL VARIETIES. Researchers are working to develop a starch scale for the new Washington State University-bred apple variety WA 38, to be marketed and sold under the brand name Cosmic Crisp®....

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The Value of Intellectual Property

Technology has changed the game of protecting intellectual property and managing apple varieties. Growers can now use computers to track trees, production and sales through the entire growing and production process. Cosmic Crisp® is in the hands of Washington growers...

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Was Jonny Appleseed for Real?

Was Jonny Appleseed for Real?

Cosmic Crisp hit the screen with a spot on CBS Sunday Morning. With special correspondent, Mo Rocca, describing the apple’s “sparkling, rosy cheeks, the Cosmic Crisp is pomological royalty.” He even ponders if Johnny Appleseed would approve of the new apple. Watch the...

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Cosmic Crisp® Gets TV Spotlight

Cosmic Crisp® Gets TV Spotlight

A recent episode of the “Washington Grown” TV series features Cosmic Crisp. The show showcases agricultural products around the state. For the show, Cosmic Crisp® apple variety breeder, Bruce Barritt, talks about the apple’s history with a visit to the Wenatchee...

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Red Delicious Declining

The popularity of Red Delicious apples is on the decline and will soon lose its status as the volume leader in the Washington apple industry. In the 2017/18 crop, Red Delicious apples only make up 25 percent, a 5 percent drop from recent years. Gala apples are...

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Everyone Watching Washington

It is the time of year consumers eagerly await the arrival of a fresh apple crop from Washington state. "Consumers are initially attracted to their bright, bold coloring and unique names," says Chuck Sinks, president of sales and marketing for Sage Fruit Company in...

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WSU WA 38 FIELD DAY

Join WSU for a fall field day discussing horticulture and tips to optimize fruit quality of WA 38, WSU’s newest breeding program release. With more than 637,224 WA 38 trees in the ground already, WSU and the Washington Tree Fruit Research Commission are working hard...

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“A RED APPLE THAT IS ULTRACRISP”

The odds of an apple making it from the testing stage to the grocery shelf are extremely long. There are perhaps 5,000 to 7,000 apple varieties in the world today, but only about 30 to 40 are commercially grown worldwide and slightly fewer in Washington state. Apples...

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COSMIC TIPS TO GROWING WA 38

COSMIC TIPS TO GROWING WA 38

The first commercial trees were planted this spring of the new apple variety WA 38, following nearly a decade of research into the horticultural traits at four research plantings and the storage behavior of the fruit. Developed by Washington State University and...

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GROWERS PIN BIG HOPES FOR COSMIC CRISP

GROWERS PIN BIG HOPES FOR COSMIC CRISP

Washington apple growers planted 630,000 new Cosmic Crisp apple trees this spring and will plant an estimated 10 million more trees over the next two years to revolutionize variety offerings of the nation’s largest apple-producing state. MANSON, Wash. — Chris Anderson...

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THE BUZZ IS GROWING FOR COSMIC CRISP

Cosmic Crisp has been a huge topic among growers for years, and now the variety is gaining profile in the general media. National Public Radio sent a reporter to Wenatchee, Washington, to interview growers and researchers about the apple. That’s helpful for Washington...

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A NEW APPROACH FOR A NEW APPLE

Two-thirds of the nation’s apples come from Washington State at a value of nearly $2.4 billion. The state’s industry is taking a unified approach to introduce a new variety they believe is out of this world. Two hundred apple growers and industry representatives have...

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A WELCOME APPLE-A-DAY UPGRADE

The leaves are changing colors, the air is beginning to have a distinct, cool nip and everywhere I go, I can’t seem to get the ever-present bushels of apples off my mind. Of course, you can get apples year round, but there is truly no better time to bite into a fresh,...

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COSMIC CRISP™ SET FOR EXPLOSIVE START

YAKIMA, Wash. — The countdown to takeoff for Cosmic Crisp has begun. Though commercial planting of trees won’t begin until next year and the apple be available to consumers until 2020, shipments of the variety could approach 5 million cartons by 2022. Cristy Warnock,...

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HOW TO GROW WA 2

Both the WA 2 and the WA 38 were developed by Washington State University specifically for Washington growers, but the two apples have some differences in growing tendencies, said Tom Auvil, a research horticulturalist with the Washington State Tree Fruit Research...

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GROWING COSMIC CRISP

Researchers Offer More Tips For Growing WA 38, Including Girdling. Stefano Musacchi, research horticulturalist for the Washington State University Tree Fruit Research and Extension Center, discusses the “click” technique of management on Cosmic Crisp plantings during...

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COSMIC CRISP™ SOLD OUT FOR TWO YEARS

Apple growers who want to get involved in producing cosmic crisp apples need to get their order in as soon as possible, for 2019 and 2020. That’s because, according to Tom Auvil of the Tree Fruit Research Commission, sales for the initial offerings next year and 2018...

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THE HONEYSCRIP REVOLUTION

How One Apple Transformed Produce Purchasing Chefs and food lovers have long been some of America's loudest health and environmental advocates. But over the last ten years, farm-to-table dining has spread from the elite tables of Northern California to the counters of...

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APPLE FIELD DAY ANSWERS A FEW COSMIC QUESTIONS

ROCK ISLAND, Wash. – When it comes to Cosmic Crisp – the hot new apple variety that’s certain to challenge Fuji and Honeycrisp for top ranking – most apple lovers just want to know: “When can we munch one?” Orchardists, however, have a harder row to how. Those...

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COSMIC CRISP APPLE TREE ORDERS SKYROCKET

YAKIMA, Wash. — Orders for Cosmic Crisp apple trees, the new Washington State University variety, are taking off faster than anyone in the industry has ever before seen. The initial 2017 release, through an already completed grower drawing, will likely be 700,000...

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COSMIC CRISP RISES IN WASHINGTON

YAKIMA, Wash. – The potential of Cosmic Crisp is already out of this world. Just when the industry needs a new standard variety to replace the flagging fortunes of red and golden delicious varieties, the Cosmic Crisphas the potential to be a winner for breeders,...

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AppletizeMe!

https://www.youtube.com/embed/uX4gDFtV5Ew The Pink Lady® Brand Apple was not just lucky enough be a feature in the AppletizeMe program in the launch of the National Apple Month Program in October, it’s proven to be one of the stars of the show! AppletizeMe, made...

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Nutrition Comparison!

Pink Lady America has begun a new marketing campaign that highlights the significant health benefits of eating apples instead of candy bars. Pink Lady America general manager Dr. John Reeves said that despite the fruit having an excellent reputation as a healthy...

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Bite of Yakima with Ali Vincent!

On June 29, 2013 Pink Lady America brought Ali Vincent to Yakima, WA for the first ever Bite of Yakima event. Pink Lady America teamed up with Sage Fruit and Memorial Hospital to bring fun and health to Yakima area residents. Ali talked to the crowd about her journey...

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