WASHINGTON APPLE GETS NAME – FINALLY

The First Apple Variety Released By Washington State University (WSU), ‘WA 2,’ Will Be Given The Brand Name ‘Sunrise Magic.’ WSU has launched a second release of ‘WA 2’ with a new commercial licensing and marketing program in partnership with Proprietary Variety...

WSU INTRODUCES ‘SUNRISE MAGIC’

WSU fruit breeders will name their latest variety of apple after a natural phenomenon: the sunrise. The new partnership between WSU researchers and Proprietary Variety Management (PVM) expects to give the Sunrise Magic major commercial success. PVM is an organization...