by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
by Jill B | Jan 22, 2021 | Featured News, Sunrise Magic
Good Fruit Grower magazine’s Ross Courtney shares the latest figures and projections for Washington State University’s first apple release, WA 2, marketed by Proprietary Variety Management as Sunrise Magic®. Interviews with Bennett Mayo of Mike and...
by Jill B | Nov 13, 2020 | Cosmic Crisp, Featured News, Sunrise Magic
Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program’s first apple to reach the commercial market, Sunrise Magic® WA 2 cv. Initially released in 2011, the apple is starting to gain some traction. Read the full article in the Winter 2020...
by KathryGrandy | Feb 14, 2019 | Featured News, Sunrise Magic
Washington State University’s WA 2 apple will be marketed as Sunrise Magic®, the university announced today. This is a re-launch of the apple, this time in partnership with Proprietary Variety Management. The goal is to give a more effective push to the variety, using...
by Jill Burbery | Apr 18, 2016 | Sunrise Magic
The First Apple Variety Released By Washington State University (WSU), ‘WA 2,’ Will Be Given The Brand Name ‘Sunrise Magic.’ WSU has launched a second release of ‘WA 2’ with a new commercial licensing and marketing program in partnership with Proprietary Variety...
by Jill Burbery | Feb 17, 2016 | Sunrise Magic
WSU fruit breeders will name their latest variety of apple after a natural phenomenon: the sunrise. The new partnership between WSU researchers and Proprietary Variety Management (PVM) expects to give the Sunrise Magic major commercial success. PVM is an organization...
