by KathryGrandy | Feb 14, 2019 | Featured News, Sunrise Magic
Washington State University’s WA 2 apple will be marketed as Sunrise Magic®, the university announced today. This is a re-launch of the apple, this time in partnership with Proprietary Variety Management. The goal is to give a more effective push to the variety, using...
by Jill Burbery | Apr 18, 2016 | Sunrise Magic
The First Apple Variety Released By Washington State University (WSU), ‘WA 2,’ Will Be Given The Brand Name ‘Sunrise Magic.’ WSU has launched a second release of ‘WA 2’ with a new commercial licensing and marketing program in partnership with Proprietary Variety...
by Jill Burbery | Feb 17, 2016 | Sunrise Magic
WSU fruit breeders will name their latest variety of apple after a natural phenomenon: the sunrise. The new partnership between WSU researchers and Proprietary Variety Management (PVM) expects to give the Sunrise Magic major commercial success. PVM is an organization...
by Jill Burbery | Feb 9, 2016 | Sunrise Magic
Washington State University Featured Sunrise Magic In An Article. PULLMAN, Wash. – The first apple variety released by Washington State University, WA 2, will be given the brand name Sunrise Magic. WSU has launched a second release of WA 2 with a new commercial...
