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Cosmic Crisp® reaches the Top 10 in the Apple Category

Cosmic Crisp® reaches the Top 10 in the Apple Category

by Jill Burbery | Feb 24, 2023 | Cosmic Crisp, Featured News, PVM

Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market. Read the article in the produce industry’s newsletter,  AndNowUKnow  

Cosmic Crisp – The largest commercialization of an apple variety

by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic

Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world.  Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...

March 1 is Launch Day for Cosmic Crisp(R) in EU Market

by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM

After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022.  Read more online in The Fresh Fruit Portal A PDF...

Good response to Cosmic Crisp(R) Trials in EU

by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM

VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response.  Read more at Eurofruit Magazine   A PDF version of the announcement can be found...

Variety balance seen as key to apple category management

by Jill B | Jan 6, 2021 | Cosmic Crisp, Featured News

The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to apple category management with marketing professionals from around the Washington State Apple Industry.   See the full article on PMG a product of  The Packer A .pdf version of...

Cosmic Crisp®, WA 2 and what’s next

by Jill B | Nov 13, 2020 | Cosmic Crisp, Featured News, Sunrise Magic

Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program’s first apple to reach the commercial market, Sunrise Magic® WA 2 cv.   Initially released in 2011, the apple is starting to gain some traction.  Read the full article in the Winter 2020...
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  • The “Magic” is Here!
  • Cosmic Crisp® reaches the Top 10 in the Apple Category
  • Brandt’s Fruit Trees Welcomes Todd Strampher
  • They’re here! “Platty Moon” Nectarines reach the US.
  • Cosmic Crisp – The largest commercialization of an apple variety

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Proprietary Variety Management
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