by KathryGrandy | Feb 19, 2019 | Cosmic Crisp, Featured News
“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp apple, a new variety engineered at Washington State...
by KathryGrandy | Feb 14, 2019 | Cosmic Crisp, Featured News
Many breeders around the world have been trying for years to develop apples with sweet red flesh, pigmented, like red apple skin, with antioxidant-rich chemicals called anthocyanins. Such varieties would be novel and attractive, the breeders hope, and could be touted...
by Jill Burbery | Mar 28, 2018 | Cosmic Crisp, Featured News
Washington State University has a lot to brag about but recently President Kirk Schulz highlighted the school’s development of the Cosmic Crisp® apple. Schulz cited the apple as a positive economic force for the state. The apple variety is perhaps going to be one of...
by Jill Burbery | Mar 27, 2018 | Cosmic Crisp, Featured News
Promotion of proprietary apple varieties overseas is the Washington Apple Commission’s newest efforts to meet retailer and consumer needs. It’s a balancing act promoting exciting new varieties while still keeping demand up for Reds and Galas. While Cosmic Crisp®’s...
by Jill Burbery | Mar 27, 2018 | Cosmic Crisp, Featured News
Pruning, training, and managing the WA 38 also known as the brand name Cosmic Crisp® is a major part of how Washington State University is working to make the new variety successful. It’s been a learning experience for the experts too, who have had their share of hits...
by Jill Burbery | Mar 7, 2018 | Cosmic Crisp, Featured News
In pursuit of the next apple variety, Cosmic Crisp® proves to be harvesting demand. It’s a process and anticipation for Cosmic Crisp® isn’t an accident. New apple varieties mean new ways to infiltrate the market and there’s a science to it. Taste isn’t the only...
