PVM
  • PVM
    • About PVM
    • The Staff
    • PVM and our Partnerships
    • Sunrise Magic® Case Study
  • Brandt’s Fruit Trees
    • About Brandt’s
    • Varieties We Provide
    • Successful Launch
    • Grower Resources
    • Join Newsletter
    • Ordering
  • Pink Lady America
  • Featured Brands
  • Recipes
  • Contact Us
  • News
Select Page
Cosmic Crisp®Pink Lady®Sunrise Magic®Lucy™SnapDragon®RubyFrost®Reddy Robin®
Announcing the Cosmic Crisp® Second Culinary Challenge

Announcing the Cosmic Crisp® Second Culinary Challenge

by Jill Burbery | Jun 1, 2023 | Cosmic Crisp, Featured News, PVM

Calling all Chefs, Bakers, and Apple Enthusiasts — Use your imagination and love of all things apple to enter our 2023 Culinary Contest. Entries are accepted June 1 to 30, visit Cosmiccrisp.com for details. Read the announcement in AndNowUKnow...
Cosmic Crisp® reaches the Top 10 in the Apple Category

Cosmic Crisp® reaches the Top 10 in the Apple Category

by Jill Burbery | Feb 24, 2023 | Cosmic Crisp, Featured News, PVM

Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market. Read the article in the produce industry’s newsletter,  AndNowUKnow  

Cosmic Crisp – The largest commercialization of an apple variety

by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic

Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world.  Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...

March 1 is Launch Day for Cosmic Crisp(R) in EU Market

by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM

After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022.  Read more online in The Fresh Fruit Portal A PDF...

Good response to Cosmic Crisp(R) Trials in EU

by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM

VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response.  Read more at Eurofruit Magazine   A PDF version of the announcement can be found...

Variety balance seen as key to apple category management

by Jill B | Jan 6, 2021 | Cosmic Crisp, Featured News

The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to apple category management with marketing professionals from around the Washington State Apple Industry.   See the full article on PMG a product of  The Packer A .pdf version of...
« Older Entries

Recent Posts

  • PVM to represent Celina cv. Pear in the United States
  • Announcing the Cosmic Crisp® Second Culinary Challenge
  • The “Magic” is Here!
  • Cosmic Crisp® reaches the Top 10 in the Apple Category
  • Brandt’s Fruit Trees Welcomes Todd Strampher

Categories

Archives

  • News Archive
  • AIGN
  • NNII
  • WA Apple Commission
  • WA Fruit Commission
  • NW Cherry Growers
  • USA Pears
  • WSU Tree Fruit
  • Pink Lady® Apples
  • Facebook
  • Twitter
  • RSS
Proprietary Variety Management
  • About PVM
    • About PVM
    • The Staff
    • PVM and our Partnerships
    • Cosmic Crisp® Case Study
    • Sunrise Magic® Case Study
  • Brandt’s Fruit Trees
    • About Brandt’s
    • Varieties We Provide
    • Ordering
    • Successful Launch
  • Pink Lady America
  • Featured Brands
  • Recipes
  • News
  • Contact Us