The Sunrise Magic® brand apple was relaunched due to popular demand by loyal consumers.
“I think of an orchard in morning. Super fresh…..beautiful sunrise and landscape.”
Sunrise Magic® brand apples are a cross between Splendour and Gala apples. Consumers describe the flavor as light with a crisp texture.
Discover More about Sunrise Magic®
WA 2 cv. apples were bred.
WA 2 cv. apple is released to growers for testing.
Some testing agreements were converted into commercial licenses.
After October 10th is the best harvest date for Washington State in the warmer regions.
After October 20th is the best harvesting window in cooler regions of Washington State.
On March 3rd, consumer evaluations took place at the River Park Shopping Mall in Spokane, WA. Consumers were recruited from posters put up around the mall.
On February 23rd, consumer evaluations took place at WSU Pullman, WA where consumers were asked to score different attributes for WA 2 cv. apples (Sunrise Magic® brand apples) and Gala apples.
Growing Sunrise Magic®
Sunrise Magic® is exclusive to growers in Washington State for all of North America.