
Taste Profile
A cross between a Splendour and Gala, the Sunrise Magic® apple has a crisp, sweet flavor with a moderate amount of acidity. The orange-red blush over a yellow background and conspicuous lenticels make it easily distinguishable from other cultivars. The fruit has outstanding texture, it is crisp and juicy, and loses very little firmness in storage or on the shelf.

The Sunrise Magic® brand apple was relaunched due to popular demand by loyal consumers.

“I think of an orchard in morning. Super fresh…..beautiful sunrise and landscape.”

Sunrise Magic® brand apples are a cross between Splendour and Gala apples. Consumers describe the flavor as light with a crisp texture.
Branding/Packaging
Discover More about Sunrise Magic®
1994
WA 2 cv. apples were bred.
2009
WA 2 cv. apple is released to growers for testing.
2011
Some testing agreements were converted into commercial licenses.
After October 10th is the best harvest date for Washington State in the warmer regions.
After October 20th is the best harvesting window in cooler regions of Washington State.
2012
On March 3rd, consumer evaluations took place at the River Park Shopping Mall in Spokane, WA. Consumers were recruited from posters put up around the mall.
On February 23rd, consumer evaluations took place at WSU Pullman, WA where consumers were asked to score different attributes for WA 2 cv. apples (Sunrise Magic® brand apples) and Gala apples.
Notably, in two separate consumer focus groups, the word “Sunrise” was chosen as the preferred brand name for the WA 2 apple variety for the exact same reasons. Consumers thought that Sunrise was a good fit because of the beautiful glowing color of the fruit, as well as the light, refreshing taste that made them think of having a nourishing start to their day.
Growing Sunrise Magic®
Sunrise Magic® is exclusive to growers in Washington State for all of North America.