Kevin Brandt, the vice president of Proprietary Variety Management shared that Cosmic Crisp® is looking for grants and additional funding due to the predicted big rollout.
Competitors have become friends in order to prepare for the success of the Cosmic Crisp®. The five marketing entities that handle the lion’s share of the state’s apple marketing are teaming up and already finding success in the shared venture. Currently the plan is to have PVM develop and coordinate the marketing plan with advisement from the formed committee.
Always looking ahead, industry leaders say that the Cosmic Crisp® already has the perfect makings of a hit. Even with the continued success of the Honeycrisp, the market isn’t saturated like some might guess. In fact the real question is if the industry can keep up.