On Day 1 of the Hort Show, Cosmic Cris ® took center stage during discussion about specialized varieties. Lynnell and Kevin Brandt shared exciting Cosmic Crisp numbers such as nurseries having 5.8 million trees ready for planting in 2018.

Lynnell also told growers that branded produce is really where the industry in headed. The numbers speak to that as well, currently 38 percent of produce is branded. Marketing is at the heart of Cosmic Crisp’s ®

introduction and growers also closed the discussion suggesting that the state invest in efforts to make the new apple known. 

Read the full article in Good Fruit Grower.