WENATCHEE, Wash. — Jim McFerson, director of the Washington State University Tree Fruit Research and Extension Center, will give the 37th annual Batjer Address, titled, “Technology Road Map 2.0,” at the Washington State Tree Fruit Association’s annual meeting, Dec. 5.

The meeting and trade show runs Dec. 5, 6 and 7 at the Wenatchee Convention Center.

Prior to McFerson, the opening session the morning of Dec. 5 includes updates on anticipating change from: Jon DeVaney, association president; Kevin Moffitt, The Pear Bureau Northwest president; Todd Fryhover, Washington Apple Commission president; Bruce Grim, marketing associations manager; B.J. Thurlby, Washington State Fruit Commission president; Mark Powers, Northwest Horticultural Council executive vice president and Jim Bair, U.S. Apple Association president.

Mike Hulett, senior merchant for Walmart Fresh, will talk about retail trends in produce.

Afternoon speakers the first day include Kirk Shulz, president of WSU, and Mike Willett, manager of the Washington State Tree Fruit Research Commission, updating the commission’s WSU endowment.

Horticultural, quality standard and marketing aspects of the new WSU Cosmic Crisp apple will be discussed.

For more information: www.wstfa.org.

Article by Dan Wheat, Capital Press

2016 NW Horticulture Expo
Wenatchee Convention Center
121 N. Wenatchee Ave.
Wenatchee, WA 98801
December 5th to 7th