News

MCT’s ‘Johnny Appleseed’ is an a-peel-ing production

“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp apple, a new variety engineered at Washington State...

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Retailers sell out of SnapDragon apples

Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste. Read...

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Crunch Time apple varieties expected up 30% this season

Consumers will have a bigger bite of New York’s Crunch Time apples in 2018-19.  Volumes are increasing for the grower-owned organization’s SnapDragon and RubyFrost varieties, grown exclusively in New York.  Combined production for the two varieties could increase...

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New York apples get their names: SnapDragon and RubyFrost

Names have been given to two new apple varieties formerly called New York 1 and New York 2. The names are SnapDragon and RubyFrost. The announcement came with promotional materials—logos for both SnapDragon and RubyFrost. Snapdragon’s logo is a stylized dragon curled...

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