The “Magic” is Here!
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®. A hard - copy of the article...
Cosmic Crisp® reaches the Top 10 in the Apple Category
Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market. Read the article in the produce industry's newsletter, AndNowUKnow
Brandt’s Fruit Trees Welcomes Todd Strampher
Brandt's Fruit Trees is pleased to announce the recent addition of Todd Strampher to the nursery staff. Todd will serve as the Sales Administrator, overseeing the outside sales agents and cultivating relationships with our growers. Please join us as we welcome Todd...
They’re here! “Platty Moon” Nectarines reach the US.
Brandt's Fruit Trees has begun to offer "Platty Moon" flat nectarines in the United States which are part of a full series of flat peaches and nectarines developed in France and licensed by INRAE. Click here to read the announcement in "Growing Produce" part of the...
Cosmic Crisp – The largest commercialization of an apple variety
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
March 1 is Launch Day for Cosmic Crisp(R) in EU Market
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal A PDF...
Good response to Cosmic Crisp(R) Trials in EU
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine A PDF version of the announcement can be found HERE
Cosmic cousin still growing
Good Fruit Grower magazine's Ross Courtney shares the latest figures and projections for Washington State University's first apple release, WA 2, marketed by Proprietary Variety Management as Sunrise Magic®. Interviews with Bennett Mayo of Mike and Brian's Nursery...
Variety balance seen as key to apple category management
The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to apple category management with marketing professionals from around the Washington State Apple Industry. See the full article on PMG a product of The Packer A .pdf version of...
Cosmic Crisp®, WA 2 and what’s next
Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program's first apple to reach the commercial market, Sunrise Magic® WA 2 cv. Initially released in 2011, the apple is starting to gain some traction. Read the full article in the Winter 2020...
