News & Information

Cosmic Crisp®, WA 2 and what’s next

Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program's first apple to reach the commercial market, Sunrise Magic® WA 2 cv.   Initially released in 2011, the apple is starting to gain some traction.  Read the full article in the Winter 2020...

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Good Housekeeping Healthy Snack Awards 2020

Each year, the GH Nutrition Lab's registered dietician evaluates hundreds of snacks to help consumers shop smarter and make nutritious choices that the whole family can enjoy. Cosmic Crisp® proudly earns a 2020 Healthy Snack award in the "Fabulously Fruity" category....

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Brandt’s Fruit Trees to commercialize Story® apple in U.S.

French apple breeder and world-renown research facility INRAE and its marketing partner, NOVADI have licensed Brandt's Fruit Trees to commercialize and propagate one of their newest apple releases.  The Inored cv. marketed under the tradename Story®,  will be...

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Brandt: Global brands offer value

The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower The PDF version can be read here:  Brandt Global brands offer value

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Apple Super-Brand Mooted

After a lifetime of growing and promoting a multitude of apple varieties, US nurseryman Lynnell Brandt believes it is time to create an apple super-brand. Read the full article in the April 2020 issue of The Orchardist The PDF version can be found HERE

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New apple varieties: red inside and out

Dan Wheat of The Capital Press talks with Bill Howell, the breeder behind the red-fleshed Lucy™ series of apples. Visit The Capital Press to view the article A PDF version can be found here

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