MCT’s ‘Johnny Appleseed’ is an a-peel-ing production

“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp apple, a new variety engineered at Washington State...

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Retailers sell out of SnapDragon apples

Many breeders around the world have been trying for years to develop apples with sweet red flesh, pigmented, like red apple skin, with antioxidant-rich chemicals called anthocyanins. Such varieties would be novel and attractive, the breeders hope, and could be touted...

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Crunch Time apple varieties expected up 30% this season

Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste. Read...

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New York apples get their names: SnapDragon and RubyFrost

Consumers will have a bigger bite of New York’s Crunch Time apples in 2018-19.  Volumes are increasing for the grower-owned organization’s SnapDragon and RubyFrost varieties, grown exclusively in New York.  Combined production for the two varieties could increase...

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