News & Information

Brandt’s Fruit Trees to commercialize Story® apple in U.S.

French apple breeder and world-renown research facility INRAE and its marketing partner, NOVADI have licensed Brandt's Fruit Trees to commercialize and propagate one of their newest apple releases.  The Inored cv. marketed under the tradename Story®,  will be...

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Brandt: Global brands offer value

The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower The PDF version can be read here:  Brandt Global brands offer value

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Apple Super-Brand Mooted

After a lifetime of growing and promoting a multitude of apple varieties, US nurseryman Lynnell Brandt believes it is time to create an apple super-brand. Read the full article in the April 2020 issue of The Orchardist The PDF version can be found HERE

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New apple varieties: red inside and out

Dan Wheat of The Capital Press talks with Bill Howell, the breeder behind the red-fleshed Lucy™ series of apples. Visit The Capital Press to view the article A PDF version can be found here

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Cosmic Crisp® Announces Brand Ambassadors

Cosmic Crisp® Apples have a group of supporters including an astronaut, a chef, a teacher, a blogger, and a produce industry spokeswoman who will help build engagement and brand awareness. Read the full article in The Packer

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