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Featured Brands

Cosmic Crisp®

Pink Lady®

Sunrise Magic®

Lucy™

SnapDragon®

RubyFrost®

Reddy Robin®
Latest News
Cosmic Crisp – The largest commercialization of an apple variety
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
March 1 is Launch Day for Cosmic Crisp(R) in EU Market
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal A PDF...
Good response to Cosmic Crisp(R) Trials in EU
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine A PDF version of the announcement can be found HERE
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