
In touch with tomorrow’s fruit.



We understand the grower.
Featured Brands

Cosmic Crisp®

Pink Lady®

Sunrise Magic®

Lucy™

SnapDragon®

RubyFrost®

Reddy Robin®
Latest News
PVM to represent Celina cv. Pear in the United States
Proprietary Variety Management is proud to announce we have been granted the exclusive license by Fruithandel Wouters and ABCz Group of Belgium to represent the Celina cv. pear in the United States. Read more about our newest pear variety in Fresh Plaza Or, we have...
Announcing the Cosmic Crisp® Second Culinary Challenge
Calling all Chefs, Bakers, and Apple Enthusiasts -- Use your imagination and love of all things apple to enter our 2023 Culinary Contest. Entries are accepted June 1 to 30, visit Cosmiccrisp.com for details. Read the announcement in AndNowUKnow Magazine
The “Magic” is Here!
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®. A hard - copy of the article...
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Our Location
1330 North 16th Avenue
Suite A
Yakima, WA 98902
Phone: 509-248-4352
Fax: 509-248-44211