by Sarah Fritz | Oct 2, 2025 | Uncategorized
The global presence of Cosmic Crisp® apples continues to grow through carefully planned commercial plantings and strategic marketing regions. With partnerships across continents, the brand is positioning itself as a worldwide leader in premium apple production.
Washington State apple growers maintain the exclusive North American growing and marketing rights to ship Cosmic Crisp® apples from North America to wherever Washington apples may be exported. Contributions to the Washington State Apple Industry have hit a new high. (Please see chart).
As the PVM team travels around the world to review Cosmic Crisp® plantings, their direct feedback indicates that flavors and quality have been superb and is supporting the brand promise.
Global brand growth helps protect the international intellectual property associated with the WA 38 cultivar, including the Cosmic Crisp® brand, while assisting in market development: thanks in part to the assistance of the Washington Apple Commission. For this reason, the Washington State Cosmic Crisp® packaging and the PLU displays the world-famous Washington Apple Logo whenever possible.
From Europe to Asia, Oceania to the Americas, and Africa to the Middle East, Cosmic Crisp® WA 38 cv. is laying the foundation for truly global availability to be on the shelf the maximum period of time. With diverse partnerships and a wide-reaching marketing footprint, the apple is well on its way to
becoming a Global Brand.
by Jill Burbery | Sep 29, 2023 | Cosmic Crisp, Featured News, PVM, Uncategorized
Fresh Plaza reports on the extraordinary growth experienced by Cosmic Crisp® brand apples in the 2022/23 crop year. The young brand continues to climb the ladder within the Top 10 apple category in the United States.
Read the article on Fresh Plaza Magazine
by Jill Burbery | Sep 1, 2017 | Uncategorized
Move over Red Delicious, Cosmic Crisp have a Fresh Taste
Red Delicious’ beautiful look has always caught shoppers’ eyes however newer varieties like Cosmic Crisp catch eyes and have memorable taste. Cosmic Crisp is a cross between the Enterprise and the Honeycrisp varieties. Besides being easy to grow, Cosmic Crisp already boasts top ratings for taste and texture from consumer focus groups.
International markets still love Red Delicious but Cosmic Crisp is expected to take on American markets much like the Honeycrisp once did.
Read the full article on Forbes’ website
by Jill Burbery | Aug 5, 2014 | Featured News, Pink Lady America, Uncategorized
On May 4, 2015, Team Pink Lady and Ali Vincent, first woman to win The Biggest Loser, star of the reality TV show Live Big With Ali Vincent, and official spokesperson for Pink Lady America, participated in a big way at The Yakima Greenway’s Color the Way 5K event. Before the event, Team Pink Lady decorated over 1,000 runners in Pink Lady® brand tattoos. Ali and the seven fun young ladies sporting hot pink tutus led almost 2,000 participants in a warm-up before the race and then kept the party going with the epic after-party at the race finish line. Several large fruit companies helped to sponsor the event and had many of their employees volunteer to spray color onto runners. The event raised money to support The Yakima Greenway’s Kiddin’ Around program which encourages kids to stay active and be healthy.
View more photos of the event on our Facebook page!
by Jill Burbery | Dec 16, 2012 | Featured News, Pink Lady America, Uncategorized
Near perfect growing conditions along with the usual hard work of the growers has resulted in one of the best Pink Lady® Brand crops in Washington State seen in recent seasons.
Warm weather during much of the growing season, and a touch of coolness in the Fall, again brought on that pleasant pink exterior color, with fruit showing up in the nation’s supermarket produce departments in late November.
Like the remainder of the Washington State apple crop, the production of the Pink Lady® Brand is up significantly over last season with nearly 3.3 million cartons
