Proprietary Variety Management is proud to announce we have been granted the exclusive license by Fruithandel Wouters and ABCz Group of Belgium to represent the Celina cv. pear in the United States.
Read more about our newest pear variety in Fresh Plaza
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®.
Two-thirds of the nation’s apples come from Washington State at a value of nearly $2.4 billion.
The state’s industry is taking a unified approach to introduce a new variety they believe is out of this world.
Two hundred apple growers and industry representatives have come to a field day in Prosser, Washington, to get a glimpse of an apple most have already committed to growing, processing and distributing. Its hybrid name is WA38, but the public will know it as Cosmic Crisp.
Ric Valicoff, Valkicoff Fruit Company: “That apple is extremely grower friendly. It sets itself up well in the tree, on either spindle, wall trellis, V trellis, what have you. It’s going to be way easier to deal with than the Honeycrisp, and a way better keeper.”
The rollout of Cosmic Crisp is a first for the apple industry, in that it mimics the introduction of many packaged foods. Apples are introduced to growers every year by university research farms, but this is the first time an apple has been taken through taste tests and focus groups before introduction. The audience data assured processors and wholesalers there is a market for the new apple.
Article By Peter Tubbs, Market to Market
