It is the time of year consumers eagerly await the arrival of a fresh apple crop from Washington state.

“Consumers are initially attracted to their bright, bold coloring and unique names,” says Chuck Sinks, president of sales and marketing for Sage Fruit Company in Yakima, WA. “But what keeps them coming back in their appreciation for a sweet, juicy, and crunchy apple.”

Read “All Eyes on Washington” in Produce Business.