by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal A PDF...
by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine A PDF version of the announcement can be found...
by Jill B | Jun 3, 2020 | Cornell University Apples, Featured News, PVM
2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere. John Morton of New Zealand Fruit Tree Company likes what he sees. Read the article in the June 3, 2020 e-edition of Fresh...
by Jill B | Jun 1, 2020 | Featured News, Pink Lady America, PVM
The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower The PDF version can be read here: Brandt Global brands offer value
by Jill Burbery | Aug 1, 2013 | PVM
A New Commercialization Strategy Aims To Pull New Varieties Through The Value Chain, Not Push Them. Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a...
