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The “Magic” is Here!

The “Magic” is Here!

by Jill Burbery | Mar 10, 2023 | Featured News, Magic Star, New Varieties, PVM

A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States.  Read more about the announcement in AndNowUKnow®. A hard – copy of the...
Cosmic Crisp® reaches the Top 10 in the Apple Category

Cosmic Crisp® reaches the Top 10 in the Apple Category

by Jill Burbery | Feb 24, 2023 | Cosmic Crisp, Featured News, PVM

Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market. Read the article in the produce industry’s newsletter,  AndNowUKnow  

Cosmic Crisp – The largest commercialization of an apple variety

by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic

Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world.  Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...

March 1 is Launch Day for Cosmic Crisp(R) in EU Market

by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM

After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022.  Read more online in The Fresh Fruit Portal A PDF...

Good response to Cosmic Crisp(R) Trials in EU

by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM

VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response.  Read more at Eurofruit Magazine   A PDF version of the announcement can be found...

“Promising Results” for Cornell University varieties in Southern Hemisphere

by Jill B | Jun 3, 2020 | Cornell University Apples, Featured News, PVM

2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere.  John Morton of New Zealand Fruit Tree Company likes what he sees. Read the article in the June 3, 2020 e-edition of Fresh...
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Recent Posts

  • The “Magic” is Here!
  • Cosmic Crisp® reaches the Top 10 in the Apple Category
  • Brandt’s Fruit Trees Welcomes Todd Strampher
  • They’re here! “Platty Moon” Nectarines reach the US.
  • Cosmic Crisp – The largest commercialization of an apple variety

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Proprietary Variety Management
  • About PVM
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