by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine A PDF version of the announcement can be found...
by Jill B | Jun 3, 2020 | Cornell University Apples, Featured News, PVM
2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere. John Morton of New Zealand Fruit Tree Company likes what he sees. Read the article in the June 3, 2020 e-edition of Fresh...
by Jill B | Jun 1, 2020 | Featured News, Pink Lady America, PVM
The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower The PDF version can be read here: Brandt Global brands offer value
by Jill Burbery | Aug 1, 2013 | PVM
A New Commercialization Strategy Aims To Pull New Varieties Through The Value Chain, Not Push Them. Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a...
