by Jill Burbery | Mar 10, 2023 | Featured News, Magic Star, New Varieties, PVM
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®. A hard – copy of the...
by Jill Burbery | Feb 24, 2023 | Cosmic Crisp, Featured News, PVM
Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market. Read the article in the produce industry’s newsletter, AndNowUKnow
by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal A PDF...
by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine A PDF version of the announcement can be found...
by Jill B | Jun 3, 2020 | Cornell University Apples, Featured News, PVM
2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere. John Morton of New Zealand Fruit Tree Company likes what he sees. Read the article in the June 3, 2020 e-edition of Fresh...
