by Jill B | Jun 3, 2020 | Cornell University Apples, Featured News, PVM
2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere. John Morton of New Zealand Fruit Tree Company likes what he sees. Read the article in the June 3, 2020 e-edition of Fresh...
by Jill B | Jun 1, 2020 | Featured News, Pink Lady America, PVM
The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower The PDF version can be read here: Brandt Global brands offer value
by Jill Burbery | Aug 1, 2013 | PVM
A New Commercialization Strategy Aims To Pull New Varieties Through The Value Chain, Not Push Them. Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a...
