by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal A PDF...
by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine A PDF version of the announcement can be found...
by Jill B | Jan 22, 2021 | Featured News, Sunrise Magic
Good Fruit Grower magazine’s Ross Courtney shares the latest figures and projections for Washington State University’s first apple release, WA 2, marketed by Proprietary Variety Management as Sunrise Magic®. Interviews with Bennett Mayo of Mike and...
by Jill B | Jan 6, 2021 | Cosmic Crisp, Featured News
The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to apple category management with marketing professionals from around the Washington State Apple Industry. See the full article on PMG a product of The Packer A .pdf version of...
by Jill B | Nov 13, 2020 | Cosmic Crisp, Featured News, Sunrise Magic
Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program’s first apple to reach the commercial market, Sunrise Magic® WA 2 cv. Initially released in 2011, the apple is starting to gain some traction. Read the full article in the Winter 2020...
