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They’re here! “Platty Moon” Nectarines reach the US.

by Jill Burbery | Dec 21, 2022 | Brandt's Fruit Trees, Featured News

Brandt’s Fruit Trees has begun to offer “Platty Moon” flat nectarines in the United States which are part of a full series of flat peaches and nectarines developed in France and licensed by INRAE.  Click here to read the announcement in...

Cosmic Crisp – The largest commercialization of an apple variety

by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic

Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world.  Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...

March 1 is Launch Day for Cosmic Crisp(R) in EU Market

by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM

After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022.  Read more online in The Fresh Fruit Portal A PDF...

Good response to Cosmic Crisp(R) Trials in EU

by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM

VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response.  Read more at Eurofruit Magazine   A PDF version of the announcement can be found...

New apple varieties: red inside and out

by Jill Burbery | Jan 16, 2020 | Featured News, Red Flesh

Dan Wheat of The Capital Press talks with Bill Howell, the breeder behind the red-fleshed Lucy™ series of apples. Visit The Capital Press to view the article A PDF version can be found here
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Recent Posts

  • They’re here! “Platty Moon” Nectarines reach the US.
  • Cosmic Crisp – The largest commercialization of an apple variety
  • March 1 is Launch Day for Cosmic Crisp(R) in EU Market
  • Good response to Cosmic Crisp(R) Trials in EU
  • Cosmic cousin still growing

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Proprietary Variety Management
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