by Jill Burbery | Aug 28, 2019 | Cosmic Crisp, Featured News
Cosmic Crisp® Apples have a group of supporters including an astronaut, a chef, a teacher, a blogger, and a produce industry spokeswoman who will help build engagement and brand awareness. Read the full article in The Packer
by Chris Raines | Jul 23, 2019 | Cosmic Crisp, Featured News
The Cosmic Crisp® has been featured in the popular California Sunday Magazine, with a distribution of roughly 300,000 readers of the San Francisco Chronicle and the Los Angeles Times. The July 2019 issue goes into detail, covering the history and importance of the...
by KathryGrandy | Feb 19, 2019 | Cosmic Crisp, Featured News
“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp apple, a new variety engineered at Washington State...
by KathryGrandy | Feb 14, 2019 | Featured News, Pink Lady America
An early maturing selection of Pink Lady (cultivar Cripps Pink) is available from Brandt’s Fruit Trees in Yakima, Washington. The selection matures up to three weeks earlier than the standard Pink Lady. Another distinction is that while standard Cripps Pink sometimes...
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past. The company’s general...
by KathryGrandy | Feb 14, 2019 | Featured News, Sunrise Magic
Washington State University’s WA 2 apple will be marketed as Sunrise Magic®, the university announced today. This is a re-launch of the apple, this time in partnership with Proprietary Variety Management. The goal is to give a more effective push to the variety, using...
