PVM
  • PVM
    • About PVM
    • The Staff
    • PVM and our Partnerships
    • Sunrise Magic® Case Study
  • Brandt’s Fruit Trees
    • About Brandt’s
    • Varieties We Provide
    • Successful Launch
    • Resources for the Grower
    • Join Newsletter
    • Ordering
  • Featured Brands
  • News
  • Contact Us
Select Page

Cosmic Crisp – The largest commercialization of an apple variety

by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic

Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world.  Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...

March 1 is Launch Day for Cosmic Crisp(R) in EU Market

by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM

After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022.  Read more online in The Fresh Fruit Portal...

Good response to Cosmic Crisp(R) Trials in EU

by Jill Burbery | Mar 17, 2021 | Cosmic Crisp, Featured News, PVM

VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response.  Read more at Eurofruit Magazine    

Variety balance seen as key to apple category management

by Jill B | Jan 6, 2021 | Cosmic Crisp, Featured News

The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to Apple category management with marketing professionals from around the Washington State Apple Industry. See the full article on PMG a product of  The Packer...

Cosmic Crisp®, WA 2 and what’s next

by Jill B | Nov 13, 2020 | Cosmic Crisp, Featured News, Sunrise Magic

Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program’s first apple to reach the commercial market, Sunrise Magic® WA 2 cv.   Initially released in 2011, the apple is starting to gain some traction.  Read the full article in the Winter 2020...

Good Housekeeping Healthy Snack Awards 2020

by Jill B | Oct 6, 2020 | Cosmic Crisp, Featured News

Each year, the GH Nutrition Lab’s registered dietician evaluates hundreds of snacks to help consumers shop smarter and make nutritious choices the whole family can enjoy. Cosmic Crisp® proudly earns a 2020 Healthy Snack award in the “Fabulously...
« Older Entries
Next Entries »

Categories

Archives

Recent Posts

  • Cosmic Crisp® Partners with Dunford® Pastry to Launch a Simple Indulgence for Everyday Moments
  • The perfect match: Cosmic Crisp(R) Apples and Pickleball Champ Tyson McGuffun
  • Apple Industry scientists investigate dynamic storage technology
  • SnapDragon® NY1 cv wins outstanding cultivar award
  • Cosmic Crisp® Continues to Grow

Our Brands

  • Cosmic Crisp®
  • Pink Lady®
  • Sunrise Magic®
  • Lucy™
  • SnapDragon®
  • RubyFrost®
  • Magic Star®

Resources

  • Company Directory
  • Resources for Growers
  • Nursery Inquiries
  • News
  • Join Newsletter
  • News Archive
  • Recipes

Industry Links

  • AIGN
  • WA Apple Commission
  • WA Fruit Commission
  • NW Cherry Growers
  • USA Pears
  • WSU Tree Fruit
  • NNII
  • Facebook
  • RSS
© Copyright 2025 by Proprietary Variety Management
  • About PVM
    • About PVM
    • The Staff
    • PVM and our Partnerships
    • Cosmic Crisp® Case Study
    • Sunrise Magic® Case Study
  • Brandt’s Fruit Trees
    • About Brandt’s
    • Varieties We Provide
    • Ordering
    • Successful Launch
  • Pink Lady America
  • Featured Brands
  • Recipes
  • News
  • Contact Us