Good Fruit Grower magazine’s Ross Courtney shares the latest figures and projections for Washington State University’s first apple release, WA 2, marketed by Proprietary Variety Management as Sunrise Magic®. Interviews with Bennett Mayo of Mike and Brian’s Nursery and Kevin Brandt of PVM indicate slower but steady growth of the cultivar.
Read the article on the Good Fruit Grower site.
The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to Apple category management with marketing professionals from around the Washington State Apple Industry.
See the full article on PMG a product of The Packer
Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program’s first apple to reach the commercial market, Sunrise Magic® WA 2 cv. Initially released in 2011, the apple is starting to gain some traction. Read the full article in the Winter 2020 edition of the Washington State Magazine.
Each year, the GH Nutrition Lab’s registered dietician evaluates hundreds of snacks to help consumers shop smarter and make nutritious choices the whole family can enjoy. Cosmic Crisp® proudly earns a 2020 Healthy Snack award in the “Fabulously Fruity” category. See who else made the prestigious list.
Read the full article on the Good Housekeeping digital magazine
French apple breeder and world-renowned research facility INRAE and its marketing partner, NOVADI have licensed Brandt’s Fruit Trees to commercialize and propagate one of their newest apple releases. The Inored cv. marketed under the tradename Story®, will be available for planting in the United States in the spring of 2022.
