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Variety balance seen as key to apple category management

by Jill B | Jan 6, 2021 | Cosmic Crisp, Featured News

The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to apple category management with marketing professionals from around the Washington State Apple Industry.   See the full article on PMG a product of  The Packer A .pdf version of...

Cosmic Crisp®, WA 2 and what’s next

by Jill B | Nov 13, 2020 | Cosmic Crisp, Featured News, Sunrise Magic

Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program’s first apple to reach the commercial market, Sunrise Magic® WA 2 cv.   Initially released in 2011, the apple is starting to gain some traction.  Read the full article in the Winter 2020...

Good Housekeeping Healthy Snack Awards 2020

by Jill B | Oct 6, 2020 | Cosmic Crisp, Featured News

Each year, the GH Nutrition Lab’s registered dietician evaluates hundreds of snacks to help consumers shop smarter and make nutritious choices that the whole family can enjoy. Cosmic Crisp® proudly earns a 2020 Healthy Snack award in the “Fabulously...

Brandt’s Fruit Trees to commercialize Story® apple in U.S.

by Jill B | Jul 9, 2020 | Brandt's Fruit Trees, Featured News

French apple breeder and world-renown research facility INRAE and its marketing partner, NOVADI have licensed Brandt’s Fruit Trees to commercialize and propagate one of their newest apple releases.  The Inored cv. marketed under the tradename Story®,  will be...

“Promising Results” for Cornell University varieties in Southern Hemisphere

by Jill B | Jun 3, 2020 | Cornell University Apples, Featured News, PVM

2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere.  John Morton of New Zealand Fruit Tree Company likes what he sees. Read the article in the June 3, 2020 e-edition of Fresh...
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Recent Posts

  • Variety balance seen as key to apple category management
  • Cosmic Crisp®, WA 2 and what’s next
  • Good Housekeeping Healthy Snack Awards 2020
  • Brandt’s Fruit Trees to commercialize Story® apple in U.S.
  • “Promising Results” for Cornell University varieties in Southern Hemisphere

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Proprietary Variety Management
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