WSU APPLE GETS A FRESH START MARKETED AS SUNRISE MAGIC
Washington State University Featured Sunrise Magic In An Article. PULLMAN, Wash. – The first apple variety released by Washington State University, WA 2, will be given the brand name Sunrise Magic. WSU has launched a second release of WA 2 with a new commercial...
COSMIC CRISP RISES IN WASHINGTON
YAKIMA, Wash. – The potential of Cosmic Crisp is already out of this world. Just when the industry needs a new standard variety to replace the flagging fortunes of red and golden delicious varieties, the Cosmic Crisp has the potential to be a winner for breeders,...
Planting Trends Point To Continuation Of Pink Lady® Brand Market Growth
Pink Lady® brand tree plantings are picking up momentum due to success with consumers, high prices at retail, and strong returns to growers. “For three seasons in a row we’ve seen record volume for Pink Lady in the nation’s supermarkets, which shows impressive...
Consumer Survey Infographic Shows Fondness For Pink Lady® Brand!
Consumers have spoken. A new consumer survey tells the story when it comes to how they feel about the use of the Pink Lady brand name with the results to be used by Pink Lady America (PLA) to reinforce that preference with retailers. The results of a survey of...
AppletizeMe!
The Pink Lady® Brand Apple was not just lucky enough to be a feature in the AppletizeMe program in the launch of the National Apple Month Program in October, it’s proven to be one of the stars of the show! AppletizeMe, made available as an innovation of the U.S. Apple...
Color the Way 5K Event!
On May 4, 2015, Team Pink Lady and Ali Vincent, first woman to win The Biggest Loser, star of the reality TV show Live Big With Ali Vincent, and official spokesperson for Pink Lady America, participated in a big way at The Yakima Greenway’s Color the Way 5K...
Nutrition Comparison!
Pink Lady America has begun a new marketing campaign that highlights the significant health benefits of eating apples instead of candy bars. Pink Lady America general manager Dr. John Reeves said that despite the fruit having an excellent reputation as a healthy...
Ali Vincent Tours Zirkle/Rainier Office!
On May 5, 2014, Ali Vincent, first woman to win The Biggest Loser, star of the reality TV show Live Big With Ali Vincent, and official spokesperson for Pink Lady America, met with the Rainier Fruit marketing team and then toured the Zirkle Fruit Company’s fruit...
NEW APPLE VARIETY, COSMIC CRISP, READY FOR PRODUCTION
The Seattle Times Featured Cosmic Crisp In An Article WENATCHEE — A lottery for the first sales of a new apple variety bred specifically for Eastern Washington is scheduled for Friday. The new Cosmic Crisp variety (formerly WA 38) has been in development for about 15...
COMPANIES PURSUE RED-FLESHED APPLES
YAKIMA, Wash. – A tree fruit varieties management company in Yakima has announced an agreement with Stemilt Growers Inc., Wenatchee, and Chelan Fresh Marketing, Chelan, to commercialize red-flesh apples to be grown in Washington. Proprietary Variety Management has...
