by Jill Burbery | Mar 10, 2023 | Featured News, Magic Star, New Varieties, PVM
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®.
by Jill Burbery | Feb 24, 2023 | Cosmic Crisp, Featured News, PVM
Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market. Read the article in the produce industry’s newsletter, AndNowUKnow
by Jill Burbery | Jan 27, 2023 | Brandt's Fruit Trees, Featured News
Brandt’s Fruit Trees is pleased to announce the recent addition of Todd Strampher to the nursery staff. Todd will serve as the Sales Administrator, overseeing the outside sales agents and cultivating relationships with our growers. Please join us as we welcome...
by Jill Burbery | Dec 21, 2022 | Brandt's Fruit Trees, Featured News
Brandt’s Fruit Trees has begun to offer “Platty Moon” flat nectarines in the United States which are part of a full series of flat peaches and nectarines developed in France and licensed by INRAE. Click here to read the announcement in...
by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
by Jill Burbery | Feb 28, 2022 | Cosmic Crisp, Featured News, PVM
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal...
