Calling all Chefs, Bakers, and Apple Enthusiasts — Use your imagination and love of all things apple to enter our 2023 Culinary Contest. Entries are accepted June 1 to 30, visit Cosmiccrisp.com for details.
Read the announcement in AndNowUKnow Magazine
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®.
Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market.
Read the article in the produce industry’s newsletter, AndNowUKnow
Brandt’s Fruit Trees is pleased to announce the recent addition of Todd Strampher to the nursery staff. Todd will serve as the Sales Administrator, overseeing the outside sales agents and cultivating relationships with our growers. Please join us as we welcome Todd to our team.
Read more HERE
Brandt’s Fruit Trees has begun to offer “Platty Moon” flat nectarines in the United States which are part of a full series of flat peaches and nectarines developed in France and licensed by INRAE. Click here to read the announcement in “Growing Produce” part of the Meister Media family.
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the US market in 2019. To read more about Cosmic Crisp® and other varieties we manage, read the article in Fresh Plaza
