COSMIC CRISP™ INSIGHTS: HORT SHOW PREVIEW
Washington Beefs Up Education Ahead Of Plantings Of New Variety. We’re getting close. Washington growers will plant the first commercial trees for the much-anticipated Cosmic Crisp apple in the spring. To keep up with the excitement, organizers of this month’s...
WSU TREE FRUIT TO TALK TECHNOLOGY AND COSMIC CRISP AT NCW HORT SHOW
WENATCHEE, Wash. — Jim McFerson, director of the Washington State University Tree Fruit Research and Extension Center, will give the 37th annual Batjer Address, titled, “Technology Road Map 2.0,” at the Washington State Tree Fruit Association’s annual meeting, Dec. 5....
A WELCOME APPLE-A-DAY UPGRADE
The leaves are changing colors, the air is beginning to have a distinct, cool nip and everywhere I go, I can’t seem to get the ever-present bushels of apples off my mind. Of course, you can get apples year round, but there is truly no better time to bite into a fresh,...
GROWERS GET TIPS ON COSMIC CRISP™ BRAND APPLES
ROCK ISLAND, Wash. — As growers plant the new Cosmic Crisp apple variety for the first time next spring, they need to think about what type of tree structure will be best-suited for robotic apple picking, a research scientist says. “Cosmic Crisp should work great for...
FIELD DAY TIPS FOR GROWING COSMIC CRISP™ BRAND APPLES
Researchers continue to educate growers about the ins and outs of growing the new Washington State University apple variety Cosmic Crisp™. Among other tips, researchers are advising growers to avoid Manchurian crab apple pollenizers, and to use covers and overhead...
COSMIC CRISP™ SET FOR EXPLOSIVE START
YAKIMA, Wash. — The countdown to takeoff for Cosmic Crisp has begun. Though commercial planting of trees won’t begin until next year and the apple be available to consumers until 2020, shipments of the variety could approach 5 million cartons by 2022. Cristy Warnock,...
NURSERIES PROPAGATE MILLIONS OF COSMIC CRISP™ BRAND TREES
EPHRATA, Wash. — Ricardo Santacruz stoops over a small rootstock tree and slices a notch in its trunk a few inches above the ground so fast that if you blink you’ll miss it. With equal speed he slices a bud from a short chunk of Cosmic Crisp apple limb from a bundle...
New Consumer Survey Results Show Great Marketing Opportunities for Pink Lady® brand Apples
A recent consumer survey from Pink Lady America shows huge market growth potential for Pink Lady® brand apples in North America. When asked why they do not buy Pink Lady® brand apples, 73 percent of consumers polled say that they haven’t heard of them and 13 percent...
Planting Trends Point To Continuation Of Pink Lady® Brand Market Growth
Pink Lady® brand tree plantings are picking up momentum due to success with consumers, high prices at retail, and strong returns to growers. “For three seasons in a row we’ve seen record volume for Pink Lady in the nation’s supermarkets, which shows impressive...
Consumer Survey Infographic Shows Fondness For Pink Lady® Brand!
Consumers have spoken. A new consumer survey tells the story when it comes to how they feel about the use of the Pink Lady brand name with the results to be used by Pink Lady America (PLA) to reinforce that preference with retailers. The results of a survey of...
