Fresh Plaza reports on the extraordinary growth experienced by Cosmic Crisp® brand apples in the 2022/23 crop year. The young brand continues to climb the ladder within the Top 10 apple category in the United States.
Read the article on Fresh Plaza Magazine
Proprietary Variety Management is proud to announce we have been granted the exclusive license by Fruithandel Wouters and ABCz Group of Belgium to represent the Celina cv. pear in the United States.
Read more about our newest pear variety in Fresh Plaza
Calling all Chefs, Bakers, and Apple Enthusiasts — Use your imagination and love of all things apple to enter our 2023 Culinary Contest. Entries are accepted June 1 to 30, visit Cosmiccrisp.com for details.
Read the announcement in AndNowUKnow Magazine
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®.
Kathryn Grandy, Chief Marketing Officer at PVM, details the rapid ascension of Cosmic Crisp® into the Top 10 of the Apple Category after only 3 years on the market.
Read the article in the produce industry’s newsletter, AndNowUKnow
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the US market in 2019. To read more about Cosmic Crisp® and other varieties we manage, read the article in Fresh Plaza
