by Jill Burbery | Jul 13, 2022 | Cornell University Apples, Cosmic Crisp, Featured News, Pink Lady America, PVM, Sunrise Magic
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
by Jill B | Jun 1, 2020 | Featured News, Pink Lady America, PVM
The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower
by Jill Burbery | Dec 10, 2019 | Featured News, Pink Lady America
Pink Lady® America and APAL (Apple and Pear Australia) announced the formation of an exciting new partnership in early December, with the goal of improving the availability of Pink Lady® apples in the export markets. View the article on FRESH PLAZA...
by KathryGrandy | Feb 14, 2019 | Featured News, Pink Lady America
An early maturing selection of Pink Lady (cultivar Cripps Pink) is available from Brandt’s Fruit Trees in Yakima, Washington. The selection matures up to three weeks earlier than the standard Pink Lady. Another distinction is that while standard Cripps Pink sometimes...
by Jill Burbery | Feb 26, 2016 | Featured News, Pink Lady America
A recent consumer survey from Pink Lady America shows huge market growth potential for Pink Lady® brand apples in North America. When asked why they do not buy Pink Lady® brand apples, 73 percent of consumers polled say that they haven’t heard of them and 13 percent...
by Jill Burbery | Aug 10, 2015 | Featured News, Pink Lady America
Pink Lady® brand tree plantings are picking up momentum due to success with consumers, high prices at retail, and strong returns to growers. “For three seasons in a row we’ve seen record volume for Pink Lady in the nation’s supermarkets, which shows impressive...
