by Tyson Graaff | Mar 6, 2025 | Cosmic Crisp, Featured News
YAKIMA, WA – Cosmic Crisp® is expanding its retail presence with the launch of a new dessert pastry product, created in partnership with Dunford® Brand. Known for its full lineup of donuts and breads, Dunford® is the first retail brand to introduce a Cosmic Crisp® apple dessert. This sweet addition to both brands’ product portfolios was celebrated with a special Valentine’s Day promotion.
The “Sweets for My Sweetheart” giveaway ran across both brands’ social media channels and was promoted in Salt Lake City, Utah—the first target market where the product is regionally available. Garnering over 350,000 impressions in its short timeframe, the promotion boosted social media followings for both Cosmic Crisp® and Dunford® Pastry and significantly built awareness for the new product.
“The signature sweet and tart flavor of the Cosmic Crisp® apple pairs perfectly with Dunford® Pastry’s delicate, flaky crust,” said Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management, the company that markets the Cosmic Crisp® brand. “It’s the perfect indulgence for everyday moments and a great example of how Cosmic Crisp® apples serve as a star ingredient in a wide range of retail products.”
To read the full story, view this link: https://www.andnowuknow.com/bloom/cosmic-crispr-partners-dunfordr-pastry-launch-simple-indulgence-everyday/anuk-staff/96367
by Jill Burbery | Jul 3, 2024 | Cosmic Crisp, Featured News
The sport of pickleball has surged in popularity since 2019, especially with Americans aged 55 and older. The Cosmic Crisp(R) apple, developed at Washington State University and proudly grown by the Washington State Apple Industry, found a perfect collaboration partner in Tyson McGuffin, 4-time national pickleball champion and Lake Chelan, Washington native. Read the story on the PR Newswire HERE
by Jill Burbery | Feb 2, 2024 | Cornell University Apples, Cosmic Crisp, Featured News
Scientists at Cornell University and Washington State University’s Tree Fruit Research and Extension Center are utilizing funds from a USDA grant to study the performance of dynamic controlled atmosphere storage and how it might improve handling practices for Honeycrisp and its offspring, including SnapDragon® and Cosmic Crisp®
Read the full article online at Good Fruit Grower
by Jill Burbery | Nov 2, 2023 | Cornell University Apples, Featured News
The American Society for Horticultural Science has recently recognized the NY1 apple sold under the brand name, SnapDragon® with the Outstanding Cultivar Award.
Congratulations to Cornell University’s AgriTech department, Dr. Susan Brown, and Researcher Kevin Maloney, for receipt of this prestigious award.
Read the full article online at Cornell University’s publication College of Agriculture and Life Sciences (CALS)
by Jill Burbery | Sep 29, 2023 | Cosmic Crisp, Featured News, PVM, Uncategorized
Fresh Plaza reports on the extraordinary growth experienced by Cosmic Crisp® brand apples in the 2022/23 crop year. The young brand continues to climb the ladder within the Top 10 apple category in the United States.
Read the article on Fresh Plaza Magazine
by Jill Burbery | Sep 7, 2023 | Featured News, New Varieties, PVM
Proprietary Variety Management is proud to announce we have been granted the exclusive license by Fruithandel Wouters and ABCz Group of Belgium to represent the Celina cv. pear in the United States.
Read more about our newest pear variety in Fresh Plaza
