National Dance Day 2013 Flash Mob!
<iframe width="520" height="323" src="https://www.youtube.com/embed/w2pxjiCwzpY" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe> Ali Vincent, reality TV star and official spokesperson of Pink Lady America, made a big splash at...
Bite of Yakima with Ali Vincent!
On June 29, 2013 Pink Lady America brought Ali Vincent to Yakima, WA for the first ever Bite of Yakima event. Pink Lady America teamed up with Sage Fruit and Memorial Hospital to bring fun and health to Yakima area residents. Ali talked to the crowd about her journey...
Team Pink Lady® does The Color Run 5K Race in Seattle, WA!
Team Pink Lady® does The Color Run 5K Race in Seattle, WA... The Color Run is called “the Happiest 5k on the Planet,” and for good reason. It’s basically a giant, colorful party that promotes health, happiness, individuality, and giving back. That sounds like...
CONSUMER PULL
A New Commercialization Strategy Aims To Pull New Varieties Through The Value Chain, Not Push Them. Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a...
STEMILT, CHELAN TO GROW RED-FLESHED APPLETwo Leading Washington Apple Grower-Shippers Have Been Licensed To Grow A Red-Fleshed Apple Wenatchee-based Stemilt Growers and Chelan-based Chelan Fresh Marketing will grow a red-fleshed variety under an agreement with Yakima, Wash.-based Proprietary Variety Management. Stemilt plans to plant a small number of trees on a test basis in 2014, said Roger Pepperl, the company’s marketing director. “It’s an apple we’re interested in, but we haven’t gotten very far,” Pepperl said. “It’s a long ways away from going to market. We’re very much at the experimentation stage.” Even if Stemilt is happy with trials of the new apple, it wouldn’t be on retail shelves for three or four years, Pepperl said. Tom Riggan, Chelan’s general sales manager, agreed that it’s too soon to tell whether the variety will succeed in different climates and when grown with different root stock. But Riggan has eaten the variety two years in a row, and he said it looks better and tastes better than other red-fleshed apples he’s tried. “We’re still in the test phase, but it shows some good promise.” The red-fleshed variety is one of about a dozen Stemilt is now considering for commercial production. This isn’t the first time the company has tried a red-fleshed variety. “We haven’t found the right thing yet,” Pepperl said. In addition to the novel color, a red-fleshed apple would likely have more antioxidants and could have what Pepperl called “dessert-quality flavors.” Officials from Proprietary Variety Management did not return requests for comment. The company was founded in 2012 to help fruit grower-shippers stay on the cutting edge of new varietal development. Its president and founder is Lynnell Brandt, president of Yakima, Wash.-based Pink Lady America LLC and Brandt’s Fruit Trees LLC. The company’s general manager is John Reeves, who also serves as Pink Lady America’s general manager. Other officers include vice president Kevin Brandt, operations manager Cristy Warnock, comptroller Cindy Tissell and marketing manager Alan Taylor. Article by Andy Nelson, The Packer READ ARTICLE
Two Leading Washington Apple Grower-Shippers Have Been Licensed To Grow A Red-Fleshed Apple Wenatchee-based Stemilt Growers and Chelan-based Chelan Fresh Marketing will grow a red-fleshed variety under an agreement with Yakima, Wash.-based Proprietary Variety...
PVM AND MAJOR FRUIT SHIPPERS TO COLLABORATE ON RED FLESHED APPLE PROGRAM
Proprietary Variety Management (PVM) is announcing the licensing with Stemilt Growers LLC and Chelan Fresh Marketing to commercialize the variety development program for red fleshed apples to be grown in Washington State. The recently signed agreement means PVM will...
RED-FLESHED APPLE COMMERCIALIZATION PROGRAM ANNOUNCED
Proprietary Variety Management (PVM) recently announced the licensing and commercialization of a variety development program for red-fleshed apples to be grown in Washington with Stemilt Growers LLC, and Chelan Fresh Marketing. PVM will license each sub-licensee...
‘Why I Love My Pink Lady®’ Kids Video Contest!
It's well known that children just love the sweet/tart taste of the Pink Lady® Brand Apple. It's just as well known that moms and dads also love this apple making the Pink Lady® Brand Apple a complete 'family experience!' So, wanting more families to take part in that...
Pink Lady® Cares About Kids® Seeking Children’s Health Ideas!
At the start of its new role of providing information on the ‘Apple Health for Kids’ (AHFK) insurance program in Washington State, Pink Lady America launched what will be multi-faceted effort providing ways to help improve the health profile of our children. This...
Ali Vincent Featured at ‘Healthy Families’ Event!
akima residents were treated to an inspirational hour with Ali Vincent in August as she was featured at the “Healthy Families, Healthy Kids Luncheon.” In her first visit to Yakima as the spokesperson for Pink Lady America, Vincent vividly described her journey to...
