A NEW APPROACH FOR A NEW APPLE

Two-thirds of the nation’s apples come from Washington State at a value of nearly $2.4 billion.

The state’s industry is taking a unified approach to introduce a new variety they believe is out of this world.

Two hundred apple growers and industry representatives have come to a field day in Prosser, Washington, to get a glimpse of an apple most have already committed to growing, processing and distributing. Its hybrid name is WA38, but the public will know it as Cosmic Crisp.

Ric Valicoff, Valkicoff Fruit Company: “That apple is extremely grower friendly. It sets itself up well in the tree, on either spindle, wall trellis, V trellis, what have you. It’s going to be way easier to deal with than the Honeycrisp, and a way better keeper.”
The rollout of Cosmic Crisp is a first for the apple industry, in that it mimics the introduction of many packaged foods. Apples are introduced to growers every year by university research farms, but this is the first time an apple has been taken through taste tests and focus groups before introduction. The audience data assured processors and wholesalers there is a market for the new apple.

Article By Peter Tubbs, Market to Market

https://www.youtube.com/watch?v=Iq0BF5d6Fo0

WASHINGTON STATE LEGISLATURE TRIES COSMIC CRISP™ BRAND APPLES

Proprietary Variety Management recently shipped apples to the 2017 Legislative Reception in Olympia, WA on January 16th where several Washington State grown foods, including Cosmic Crisp™ brand apples, which were a big hit! There were about 40 guests who sampled a variety of foods prepared from Washington crops. A display of Cosmic Crisp™ brand apples was laid out for everyone to try. Multiple attendees remarked how delicious the apples are. The representative from Whidbey Island said they were very good and took several samples.

“We are all looking forward to buying [Cosmic Crisp™ brand apples] in our stores!”

– Janet Spingath, Executive Assistant & Member Services at Washington Friends of Farms & Forests

DOMEX SUPERFRESH GROWERS’ TALKS COSMIC CRISP™

YAKIMA, WA – As we inch ever closer to the end of winter and the warm weather of spring, AndNowUKnow was more than ready to hear the latest Washington orchard update from the ever-delightful Dave Gleason, Chief Horticulturist for Domex Superfresh Growers®. Mother Nature has brought Eastern Washington a very snowy winter prior to the upcoming apple harvest, prompting Dave to compare his days in the orchards to Groundhog’s Day, coincidentally the favorite movie of Mrs. Gleason.

 

Article by Jessice Donnel, And Now U Know

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THE SKY’S THE LIMIT FOR COSMIC CRISP™ APPLES

Proprietary Variety Management (PVM) president Lynnell Brandt says limitations on certified budwood are the reason Cosmic Crisp apples haven’t been planted too extensively to date, but virtually all of Washington State’s leading growers are on board with the cultivar with aggressive expansion in the pipeline.

Lynnell Brandt, PVM President

The state has been granted exclusivity for the variety’s commercialization in North America for at least 10 years.

Article by Fresh Fruit Portal

COSMIC CRISP™ GETS FORMAL INTRODUCTION AT NW HORT EXPO

On day two of the 2016 Washington State Tree Fruit Association Annual Meeting & Horticulture Expo, KOHO’s Chris Hansen had a chance to catch up with the scientist who is largely responsible for the genesis of the new apple variety Cosmic Crisp. Kate Evans is a Professor of Horticulture at the Washington State University Extension Center in Wenatchee. Professor Evans said although much of the legwork to bring the Cosmic Crisp to market has been finished, there are literally still a few roots to put down before consumers will find it widely available on store produce displays.

Interview by Chris Hansen, KOHO 101


Click the button below to listen to the KOHO 101 interview with Kate Evans, Professor of Horticulture at WSU Extensions Center in Wenatchee, WA.