Cosmic Crisp has been a huge topic among growers for years, and now the variety is gaining profile in the general media.

National Public Radio sent a reporter to Wenatchee, Washington, to interview growers and researchers about the apple. That’s helpful for Washington growers, who will have nine million Cosmic Crisp trees growing within three years.

Cosmic Crisp is exciting in several ways, for what it means to the industry and for its expected success with consumers. How marketers will engage consumers is described in our forthcoming June issue. Meanwhile, here’s what NPR said about the apple.

Article by Casey Corr, Good Fruit Grower

The Cosmic Crisp, named for the yellow star-like specks that dot its deep red skin, has become extremely popular with growers in Washington, who have already planted upwards of 12 million Cosmic Crisp apple trees across the state, reports NPR.

In fact, Washington farmers are so invested in the Cosmic Crisp, that they plan to deliver their first shipment of the new variety — 5 million 40-pound boxes — to supermarkets in 2019.

To put that into perspective, it took farmers around 20 years to reach the same output of Honeycrisp apples after they first hit the market.

Article by Fox News

Article by Fresh Plaza

Jeannie Yandel speaks with NPR food reporter Dan Charles about a new apple variety coming to Washington state known as the Cosmic Crisp. Washington grows 70 percent of the apples in the United States, and Red Delicious is the largest single variety grown in the state.

But Americans don’t really buy Red Delicious apples anymore. Only half of the 2016 crop has been sold. And the majority of those have gone overseas. Most American shoppers like other varieties – the Honeycrisp, the Gala, the Pink Lady. So apple growers are changing things up. They’re hoping Cosmic Crisp will be a big hit among apple lovers.

Article & Interview by Jeannie Yandel and Matt Martin

There’s a new apple on the horizon, and it goes by the name of Cosmic Crisp. The apple, previously referred to as WA 38, took center stage at the International Fruit Tree Association’s (IFTA) Annual Conference in the variety’s home state of Washington in February. The variety transition, cutting-edge production systems, and robotics were some of the many highlights of this conference’s sole focus on apples.

Article by Christina Herrick, Growing Produce