THE BIGGEST NEED FOR THE PRODUCE INDUSTRY IS…

Returning recently from the Forbes AgTech Summit, the workshops made me think about innovations and how those developments will shape the future of the produce industry. Automation in the field, new hybrid electric technology for trucks, the Internet of things and more are coming our way.

In that vein, I wanted to check in with members of the LinkedIn Fresh Produce Industry Discussion Group about their thoughts concerning the “biggest need” for the industry going forward.

Article by Tom Karst, The Packer

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COSMIC CRISP™ APPLE HOPING TO BE OUT OF THIS WORLD

COSMIC CRISP™ APPLE HOPING TO BE OUT OF THIS WORLD

It takes years to develop a new variety. Cosmic Crisp – the newest apple variety – was 20 years in the making and began at Washington State University under an experimental fruit-breeding program. It’s anticipated to edge out older fruit, such as the outdated red delicious. It’s a naturally bred variety, a cross between Enterprise and Honeycrisp. “We like to think that it took the best qualities of both apples,” explained Kathryn Grandy, director of marketing for Proprietary Variety Management. PVM was brought on to provide its experience in research and development, consumer focus and brand development for the Cosmic Crisp.

an excerpt of an article written by Rebecca Dumais, Fresh Plaza

APPLE INDUSTRY READIES ITSELF FOR THE BIG THING CALLED COSMIC CRISP™

Washington’s apple industry enters a new world this year as growers plant the first of what, in just three short years, will be 11 million trees or more of the popular new variety, Cosmic Crisp.

If all goes as planned, production from those trees will eclipse the total U.S. production of all but the top half-dozen or so apple varieties by 2022.

Article by Shannon Dininny, Good Fruit Grower

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Should Cosmic Crisp Have a ‘Utility Grade”

When it comes to grading standards for the new Washington State University apple variety Cosmic Crisp, Washington’s industry is already charting new territory.

Usually, grade standards for varieties are set by state statute, with input from the industry. Once those standards are set, they can be changed, but with time and effort.

Article by Shannon Dininny, Good Fruit Grower

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WASHINGTON APPLE INDUSTRY’S NEW SUPER STAR

The Washington state apple industry is re-inventing the way it does business. The industry is investing hundreds of millions of dollars in a radically different strategy for introducing a new variety of apple, the Cosmic Crisp.

A cross between the Enterprise and the Honeycrisp varieties, Cosmic Crisp is easier to grow and store than most other varieties. Most importantly, consumer focus groups have given it top ratings for taste and texture.

The Cosmic Crisp has all the makings of a super star and will replace Red Delicious and other varieties whose popularity has flagged in recent years.

Article by Capital Press