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THE BIGGEST NEED FOR THE PRODUCE INDUSTRY IS…

by Jill Burbery | Jul 12, 2017 | Cosmic Crisp, Featured News

Returning recently from the Forbes AgTech Summit, the workshops made me think about innovations and how those developments will shape the future of the produce industry. Automation in the field, new hybrid electric technology for trucks, the Internet of things and...
COSMIC CRISP™ APPLE HOPING TO BE OUT OF THIS WORLD

COSMIC CRISP™ APPLE HOPING TO BE OUT OF THIS WORLD

by Jill Burbery | Jul 4, 2017 | Cosmic Crisp, Featured News

It takes years to develop a new variety. Cosmic Crisp – the newest apple variety – was 20 years in the making and began at Washington State University under an experimental fruit-breeding program. It’s anticipated to edge out older fruit, such as the outdated red...

APPLE INDUSTRY READIES ITSELF FOR THE BIG THING CALLED COSMIC CRISP™

by Jill Burbery | Jun 27, 2017 | Cosmic Crisp, Featured News

Washington’s apple industry enters a new world this year as growers plant the first of what, in just three short years, will be 11 million trees or more of the popular new variety, Cosmic Crisp. If all goes as planned, production from those trees will eclipse the...

Should Cosmic Crisp Have a ‘Utility Grade”

by Jill Burbery | Jun 26, 2017 | Cosmic Crisp, Featured News

When it comes to grading standards for the new Washington State University apple variety Cosmic Crisp, Washington’s industry is already charting new territory. Usually, grade standards for varieties are set by state statute, with input from the industry. Once those...

WASHINGTON APPLE INDUSTRY’S NEW SUPER STAR

by Jill Burbery | Jun 23, 2017 | Cosmic Crisp, Featured News

The Washington state apple industry is re-inventing the way it does business. The industry is investing hundreds of millions of dollars in a radically different strategy for introducing a new variety of apple, the Cosmic Crisp. A cross between the Enterprise and the...
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  • About PVM
    • About PVM
    • The Staff
    • PVM and our Partnerships
    • Cosmic Crisp® Case Study
    • Sunrise Magic® Case Study
  • Brandt’s Fruit Trees
    • About Brandt’s
    • Varieties We Provide
    • Ordering
    • Successful Launch
  • Pink Lady America
  • Featured Brands
  • Recipes
  • News
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