by Jill Burbery | Jun 29, 2015 | Featured News, Pink Lady America
Consumers have spoken. A new consumer survey tells the story when it comes to how they feel about the use of the Pink Lady brand name with the results to be used by Pink Lady America (PLA) to reinforce that preference with retailers.
The results of a survey of hundreds of Millennials across the United States using a diverse Survey Monkey Audience are now displayed on a new PLA infographic. The survey showed 82.6 percent of those polled would rather buy apples identified as Pink Lady® over Cripps Pink. Pink Lady® is the trademark name while Cripps Pink is one of the generic names sold under that brand.
A significant amount of consumers, 81.6 percent, believe that Pink Lady brand apples are higher quality than Cripps Pink. Also providing a strong indication of how consumers feel about Pink Lady® compared to Cripps Pink is the descriptive terms used about each. In this case, consumers use terms like “fancy, fresh, nice, tart, elegant, juicy, classy, tasty, delicate, sweet, favorite and fun,” when they think about Pink Lady®.
Cripps Pink had a lot of negative connotations with consumers like, “crippled, a gang, disease, weird sounding, crypt, never heard of, and bloods.” In fact, 17.25 percent of consumers associated Cripps Pink with a gang.
“These survey findings provide a striking picture of consumer feelings at retail,” says Dr. John Reeves, PLA general manager in Yakima, Washington.
“Here at Pink Lady America, we believe that consumers’ opinions are a key factor in determining the success of a brand, so paying attention to what consumers are thinking is our number one priority.”
“Now that we have tangible results that consumers are specifically looking for Pink Lady branded apples in grocery stores, it will be confusing to them to see Cripps Pink sold in its place,” Dr. Reeves says. Crunch Pak has now added Pink Lady branded slices to their product line in July and August, so if retailers are selling branded slices but are not selling Pink Lady branded apples on the fresh side in the produce department, are the retailers getting the most from the brand? “With Crunch Pak becoming the second major slicer to add branded Pink Lady apple slices, the new product will be in more and more retailers so there will be more opportunities for retailers to maximize the use of the Pink Lady brand,” Dr. Reeves says.
Pink Lady America will be reaching out to provide the information to retailers on this consumer survey along with follow-ups where necessary. “From the very beginning, our approach at Pink Lady America has been educational,” Dr. Reeves says. “Focus on the consumer and high quality will continue to be our priority with the Pink Lady brand.”
For additional information contact Pink Lady America (509) 248-4352 or kathryn@provarmanagement.com
by Jill Burbery | Oct 2, 2014 | Featured News, Pink Lady America
The Pink Lady® Brand Apple was not just lucky enough to be a feature in the AppletizeMe program in the launch of the National Apple Month Program in October, it’s proven to be one of the stars of the show!
AppletizeMe, made available as an innovation of the U.S. Apple Association, taps into one’s ‘apple personality’ in the pairing of that fruit with when it comes to Pink Lady®, Marzetti Cream Cheese Fruit Dip & Sprinkles!
The AppletizeMe program includes the distribution of videos to popular websites with the one featuring Pink Lady® hitting over 1.1 million views in just one week! http://youtu.be/uX4gDFtV5Ew
With Pink Lady® being touted as a ‘Girly Girl,’ the accompanying description notes: “No matter the occasion, you’re always polished with a snazzy dress and just the right amount of makeup. You’re not afraid to show off your feminine side—including a tendency to blush. But, you always keep it classy.
Pink Lady®. Naturally Sweet With A Juicy Crunch. So Fetch (and delish)”
by Jill Burbery | Aug 5, 2014 | Featured News, Pink Lady America, Uncategorized
On May 4, 2015, Team Pink Lady and Ali Vincent, first woman to win The Biggest Loser, star of the reality TV show Live Big With Ali Vincent, and official spokesperson for Pink Lady America, participated in a big way at The Yakima Greenway’s Color the Way 5K event. Before the event, Team Pink Lady decorated over 1,000 runners in Pink Lady® brand tattoos. Ali and the seven fun young ladies sporting hot pink tutus led almost 2,000 participants in a warm-up before the race and then kept the party going with the epic after-party at the race finish line. Several large fruit companies helped to sponsor the event and had many of their employees volunteer to spray color onto runners. The event raised money to support The Yakima Greenway’s Kiddin’ Around program which encourages kids to stay active and be healthy.
View more photos of the event on our Facebook page!
by Jill Burbery | Jul 17, 2014 | Featured News, Pink Lady America
Pink Lady America has begun a new marketing campaign that highlights the significant health benefits of eating apples instead of candy bars.
Pink Lady America general manager Dr. John Reeves said that despite the fruit having an excellent reputation as a healthy choice of food throughout the world, it was very hard for them to compete against unhealthy snacks with huge marketing budgets behind them with visually appealing wrapping.
“Positive images are certainly valuable to any product in general and in particular to a brand like Pink Lady®,” Reeves said in a release.
“Unfortunately, in a world with other branded products and especially snacks often have huge marketing budgets, the apples’ image of health can take a backseat even though those other guys may have a nutritional profile which pales by comparison.”
With that in mind, Reeves is encouraging consumers to think about the health implications of the choices they make while shopping, and to read the nutritional information on the packaging.
“Like most things, a little knowledge can go a long way when it comes to understanding the nutritional value of snacks. In this case all that’s required is about 30 seconds of checking out the nutritional information on the package,” he added.
Pink Lady America is focusing on are the number of calories and the amount of fiber, and has compiled figures to compare these two nutritional elements on a yearly basis for the daily consumption of one apple or candy bar.
“When it comes to calories, one medium apple a day such as Pink Lady, amounts to 47,550 calories over the period of a year, while a candy bar totals a whopping 108, 090 calories,” Reeves said.
There is an even greater difference with regards to fiber content, with apples yielding 1,825 grams over a year and the candy bar providing just 475 grams.
Along with checking the nutritional content of food, Pink Lady is also encouraging people to go for a walk, citing the reduced heart attack risk that such exercise can provide. The company also says that an apple is a much more convenient snack to take on a walk, given its edible wrapper and self-composting core.
http://www.freshfruitportal.com/2014/05/13/u-s-pink-lady-encourages-consumers-to-read-nutritional-information/?country=united+states
by Jill Burbery | Jul 17, 2014 | Featured News, Pink Lady America
On May 5, 2014, Ali Vincent, first woman to win The Biggest Loser, star of the reality TV show Live Big With Ali Vincent, and official spokesperson for Pink Lady America, met with the Rainier Fruit marketing team and then toured the Zirkle Fruit Company’s fruit packing operations located in Selah, Washington…
View more photos of the event on our Facebook page!
by Jill Burbery | Aug 29, 2013 | Featured News, Pink Lady America
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Ali Vincent, reality TV star and official spokesperson of Pink Lady America, made a big splash at our third flash mob dance in Tri- Cities, Washington on July 27th. It was National Dance Day here in the US and this year that celebration of dance fell on the weekend of the Hydroplane Boat Races in Tri-Cities, Washington. Thousands of race fans were on site to watch as 20 young girls joined Ali Vincent all dressed in pink and black Pink Lady® branded outfits in the flash mob dance. An added bonus to the wide exposure the flash mob received was the footage filmed for Ali’s own nationally televised reality show, Live Big With Ali Vincent on the Live Well Network. John Reeves, General Manager of Pink Lady America, makes a special appearance in the dance. You won’t want to miss this video!
