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PVM to represent Celina cv. Pear in the United States

PVM to represent Celina cv. Pear in the United States

by Jill Burbery | Sep 7, 2023 | Featured News, New Varieties, PVM

Proprietary Variety Management is proud to announce we have been granted the exclusive license by Fruithandel Wouters and ABCz Group of Belgium to represent the Celina cv. pear in the United States. Read more about our newest pear variety in Fresh Plaza...
The “Magic” is Here!

The “Magic” is Here!

by Jill Burbery | Mar 10, 2023 | Featured News, Magic Star, New Varieties, PVM

A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States.  Read more about the announcement in AndNowUKnow®.  

A NEW APPROACH FOR A NEW APPLE

by Jill Burbery | Mar 20, 2017 | Cosmic Crisp, Featured News, New Varieties, PVM

Two-thirds of the nation’s apples come from Washington State at a value of nearly $2.4 billion. The state’s industry is taking a unified approach to introduce a new variety they believe is out of this world. Two hundred apple growers and industry representatives have...

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  • About PVM
    • About PVM
    • The Staff
    • PVM and our Partnerships
    • Cosmic Crisp® Case Study
    • Sunrise Magic® Case Study
  • Brandt’s Fruit Trees
    • About Brandt’s
    • Varieties We Provide
    • Ordering
    • Successful Launch
  • Pink Lady America
  • Featured Brands
  • Recipes
  • News
  • Contact Us