by Jill Burbery | Sep 7, 2023 | Featured News, New Varieties, PVM
Proprietary Variety Management is proud to announce we have been granted the exclusive license by Fruithandel Wouters and ABCz Group of Belgium to represent the Celina cv. pear in the United States. Read more about our newest pear variety in Fresh Plaza...
by Jill Burbery | Mar 10, 2023 | Featured News, Magic Star, New Varieties, PVM
A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States. Read more about the announcement in AndNowUKnow®.
by Jill Burbery | Mar 20, 2017 | Cosmic Crisp, Featured News, New Varieties, PVM
Two-thirds of the nation’s apples come from Washington State at a value of nearly $2.4 billion. The state’s industry is taking a unified approach to introduce a new variety they believe is out of this world. Two hundred apple growers and industry representatives have...
