by Jill Burbery | Feb 26, 2016 | Featured News, Pink Lady America
A recent consumer survey from Pink Lady America shows huge market growth potential for Pink Lady® brand apples in North America. When asked why they do not buy Pink Lady® brand apples, 73 percent of consumers polled say that they haven’t heard of them and 13 percent...
by Jill Burbery | Feb 17, 2016 | Sunrise Magic
WSU fruit breeders will name their latest variety of apple after a natural phenomenon: the sunrise. The new partnership between WSU researchers and Proprietary Variety Management (PVM) expects to give the Sunrise Magic major commercial success. PVM is an organization...
by Jill Burbery | Feb 9, 2016 | Sunrise Magic
Washington State University Featured Sunrise Magic In An Article. PULLMAN, Wash. – The first apple variety released by Washington State University, WA 2, will be given the brand name Sunrise Magic. WSU has launched a second release of WA 2 with a new commercial...
by Jill Burbery | Sep 18, 2015 | Cosmic Crisp
YAKIMA, Wash. – The potential of Cosmic Crisp is already out of this world. Just when the industry needs a new standard variety to replace the flagging fortunes of red and golden delicious varieties, the Cosmic Crisp has the potential to be a winner for breeders,...
by Jill Burbery | Aug 10, 2015 | Featured News, Pink Lady America
Pink Lady® brand tree plantings are picking up momentum due to success with consumers, high prices at retail, and strong returns to growers. “For three seasons in a row we’ve seen record volume for Pink Lady in the nation’s supermarkets, which shows impressive...
