by Jill Burbery | Dec 5, 2017 | Cosmic Crisp, Featured News
On Day 1 of the Hort Show, Cosmic Cris ® took center stage during discussion about specialized varieties. Lynnell and Kevin Brandt shared exciting Cosmic Crisp numbers such as nurseries having 5.8 million trees ready for planting in 2018.
Lynnell also told growers that branded produce is really where the industry in headed. The numbers speak to that as well, currently 38 percent of produce is branded. Marketing is at the heart of Cosmic Crisp’s ®
introduction and growers also closed the discussion suggesting that the state invest in efforts to make the new apple known.
Read the full article in Good Fruit Grower.
by Jill Burbery | Dec 4, 2017 | Cosmic Crisp, Featured News
Washington has imported most of the apple breeds they grow. Red Delicious from Iowa, Golden Delicious from West Virginia, Gala from New Zealand, Grammy Smith from Australia, Fuji from Japan, and Honeycrisp from Minnesota. Better commercial apples have been a goal for Washington State since the 90s. The movement away from the Red Delicious to the consumers’ choice Honeycrisp is part of what is driving leaders in the industry. Cosmic Crisp® is set to be Washington’s debut.
A traditional approach is not the Cosmic Crisp® approach. This means instead of pushing the product on consumers, Washington is getting consumers pulled in the exciting early days through taste tests and focus groups.
Sounds exciting? Join the party. Intense demand for the Cosmic Crisp® required a random lottery in 2014 to award the first trees because so many Washington growers wanted the chance to be part of history and grow their state’s sensational apple. Millions of more apples have been ordered because the initial lottery wasn’t enough.
Apple production is ramping up in other states such as Minnesota, Michigan, and New York but with the highly anticipated Cosmic Crisp®, Washington is still the state to beat.
Read the full article in Seattle Business Magazine.
by Jill Burbery | Nov 29, 2017 | Cosmic Crisp, Featured News
Honeycrisp has set an industry example that shoppers want the best and most exclusive varieties. This makes Cosmic Crisp® worth the gamble and “almost a mandatory industry development.” The demand is real and Cosmic Crisp® is expected to hit the public market in 2020.
With so much industry support, the sky’s the limit. That’s exactly why WSU’s breeding program has specifically developed Cosmic Crisp® for Washington growers and industry investments are almost $500 million in production and marketing.
Good Fruit Grower Magazine
by Jill Burbery | Nov 27, 2017 | Cosmic Crisp, Featured News
Cosmic Crisp hit the screen with a spot on CBS Sunday Morning. With special correspondent, Mo Rocca, describing the apple’s “sparkling, rosy cheeks, the Cosmic Crisp is pomological royalty.” He even ponders if Johnny Appleseed would approve of the new apple. Watch the entire segment on CBS News: Was Johnny Appleseed for Real?
by Jill Burbery | Nov 3, 2017 | Cosmic Crisp, Featured News
Washington apple growers are pinning big hopes on the Cosmic Crisp, having already planted 630,000 apple trees this spring. There will be an estimated 10 million more planted over the next two years.
Read the original article in Capital Press, “Growers pin big hopes for Cosmic Crisp.”
