by Jill Burbery | Mar 27, 2018 | Cosmic Crisp, Featured News
Promotion of proprietary apple varieties overseas is the Washington Apple Commission’s newest efforts to meet retailer and consumer needs. It’s a balancing act promoting exciting new varieties while still keeping demand up for Reds and Galas.
While Cosmic Crisp®’s initial debut is set for domestic markets only, measures to prepare for exporting when volumes are larger are already being taken. Ultimately funding for marketing and promotion is still key and some of that may come from federal dollars.
Read the full article in Capital Press
by Jill Burbery | Mar 27, 2018 | Cosmic Crisp, Featured News
Pruning, training, and managing the WA 38 also known as the brand name Cosmic Crisp® is a major part of how Washington State University is working to make the new variety successful.
It’s been a learning experience for the experts too, who have had their share of hits and misses while caring for the Cosmic Crisp®. That’s exactly why they are taking the hand-on and face-to-face approach with growers so Cosmic Crisp®’s quality continues to be consider and topnotch.
Read the full article in Good Fruit Grower
by Jill Burbery | Mar 7, 2018 | Cosmic Crisp, Featured News
In pursuit of the next apple variety, Cosmic Crisp® proves to be harvesting demand. It’s a process and anticipation for Cosmic Crisp® isn’t an accident. New apple varieties mean new ways to infiltrate the market and there’s a science to it. Taste isn’t the only component but just a small piece of the puzzle in making an apple successful.
Read the full Article on Fresh Plaza
by Jill Burbery | Feb 13, 2018 | Cosmic Crisp, Featured News
Scientists at Washington Tree Fruit Research Commission are working to develop a starch scale for the new Washington State University-bred apple variety WA 38, to be marketed and sold under the brand name Cosmic Crisp®.
Shannon Dininny, of Good Fruit Grower Magazine, interviews Ines Hanrahan.
by Jill Burbery | Jan 17, 2018 | Cosmic Crisp, Featured News
Wait and see is no longer the motto for growers, instead large demand has growers working on ambitious production plans. Production is increasing and not a lot of other produce categories can say the same.
The Cosmic Crisp® variety is a new apple that’s really taking advantage of this new trend of aggressive production plans. This has growers thinking about how new varieties will transform into traditional varieties in terms of volume in the years to come. Marketing and storage make up a big part of the picture. There’s no room for mediocre, more good news for Cosmic Crisp®.
Read the full article in Growing Produce.
