PULLMAN, Wash. – The first apple variety released by Washington State University, WA 2, will be given the brand name Sunrise Magic.
WSU has launched a second release of WA 2 with a new commercial licensing and marketing program in partnership with Proprietary Variety Management (PVM). The name and marketing strategy are expected to give the apple the commercial momentum it needs to be commercially successful.
A cross between Splendour and Gala, the apple has an attractive pinkish-red blush with conspicuous lenticels. Consumers describe it as sweet with moderate acidity, making it perfect for fresh eating. The apple is harvested about a week after Cosmic Crisp, during Red Delicious season, and stores exceptionally well. Sunrise Magic has been highly ranked in taste tests and among consumers.
Article by Washington State University
