“Our industry is very excited about this apple, as it’s the first generic (meaning, not a proprietary variety that is controlled by a single marketing organization) variety we’ve had for some time,” Huber said. “Our state will have a 10-year exclusivity on the variety, which gives us time to create a strong consumer link between Washington state and Cosmic Crisp.”
With Cosmic Crisp joining the Washington apple collection, consumers can expect to see fruit in stores as early as 2019.
“In addition, the number of club varieties is increasing, which means consumers will have an even wider range of tastes and textures available,” Huber said.
Article by Keith Loria, The Produce News
