Promotion of proprietary apple varieties overseas is the Washington Apple Commission’s newest efforts to meet retailer and consumer needs. It’s a balancing act promoting exciting new varieties while still keeping demand up for Reds and Galas.
While Cosmic Crisp®’s initial debut is set for domestic markets only, measures to prepare for exporting when volumes are larger are already being taken. Ultimately funding for marketing and promotion is still key and some of that may come from federal dollars.
