It takes years to develop a new variety. Cosmic Crisp – the newest apple variety – was 20 years in the making and began at Washington State University under an experimental fruit-breeding program. It’s anticipated to edge out older fruit, such as the outdated red delicious. It’s a naturally bred variety, a cross between Enterprise and Honeycrisp. “We like to think that it took the best qualities of both apples,” explained Kathryn Grandy, director of marketing for Proprietary Variety Management. PVM was brought on to provide its experience in research and development, consumer focus and brand development for the Cosmic Crisp.
an excerpt of an article written by Rebecca Dumais, Fresh Plaza
