New York’s winter apple comes out of hibernation

by | Feb 12, 2019 | Featured News, Red Flesh

“RubyFrost just hit the market January 1st and we are estimating a sell through late spring, early summer,” said Rena Montedoro of Crunch Time Apple Growers. “RubyFrost is the “winterfresh” apple. It is picked at the height of freshness in the fall and stored in controlled atmosphere. The apple develops its flavor in cold storage so it has the delicious taste of a freshly plucked apple right off the tree.”

“RubyFrost is available in a 12/2 Pouch, 5lb polybag, and of course bulk,” Montedoro explained. “We provide high graphic bins and POS materials as well. We have several online promotions coming up including our ‘Sweetheart of a Deal’ for February and our popular ‘Baker’s Little Helper’.

Read more on FreshPlaza.com

COMPANIES PURSUE RED-FLESHED APPLES

by | Sep 9, 2013 | Red Flesh

YAKIMA, Wash. – A tree fruit varieties management company in Yakima has announced an agreement with Stemilt Growers Inc., Wenatchee, and Chelan Fresh Marketing, Chelan, to commercialize red-flesh apples to be grown in Washington.

Proprietary Variety Management has tested two unnamed varieties of red-flesh apples developed by apple breeder Bill Howell, of Prosser, and found them to be of exceptional quality, said Lynnell Brandt, president of PVM and Brandt’s Fruit Trees Inc., a Yakima nursery.

Howell is president of the Northwest Nursery Improvement Institute, an association of commercial tree fruit nurseries of which Brandt’s Fruit Trees is a member.

Stemilt and Chelan Fresh will plant test blocks to evaluate the varieties horticulturally with an eye toward marketing them in a few years, Brandt said.

Article by Dan Wheat, Capital Press

STEMILT, CHELAN TO GROW RED-FLESHED APPLETwo Leading Washington Apple Grower-Shippers Have Been Licensed To Grow A Red-Fleshed Apple Wenatchee-based Stemilt Growers and Chelan-based Chelan Fresh Marketing will grow a red-fleshed variety under an agreement with Yakima, Wash.-based Proprietary Variety Management. Stemilt plans to plant a small number of trees on a test basis in 2014, said Roger Pepperl, the company’s marketing director. “It’s an apple we’re interested in, but we haven’t gotten very far,” Pepperl said. “It’s a long ways away from going to market. We’re very much at the experimentation stage.” Even if Stemilt is happy with trials of the new apple, it wouldn’t be on retail shelves for three or four years, Pepperl said. Tom Riggan, Chelan’s general sales manager, agreed that it’s too soon to tell whether the variety will succeed in different climates and when grown with different root stock. But Riggan has eaten the variety two years in a row, and he said it looks better and tastes better than other red-fleshed apples he’s tried. “We’re still in the test phase, but it shows some good promise.” The red-fleshed variety is one of about a dozen Stemilt is now considering for commercial production. This isn’t the first time the company has tried a red-fleshed variety. “We haven’t found the right thing yet,” Pepperl said. In addition to the novel color, a red-fleshed apple would likely have more antioxidants and could have what Pepperl called “dessert-quality flavors.” Officials from Proprietary Variety Management did not return requests for comment. The company was founded in 2012 to help fruit grower-shippers stay on the cutting edge of new varietal development. Its president and founder is Lynnell Brandt, president of Yakima, Wash.-based Pink Lady America LLC and Brandt’s Fruit Trees LLC. The company’s general manager is John Reeves, who also serves as Pink Lady America’s general manager. Other officers include vice president Kevin Brandt, operations manager Cristy Warnock, comptroller Cindy Tissell and marketing manager Alan Taylor. Article by Andy Nelson, The Packer READ ARTICLE

by | Jun 13, 2013 | Red Flesh

Two Leading Washington Apple Grower-Shippers Have Been Licensed To Grow A Red-Fleshed Apple

Wenatchee-based Stemilt Growers and Chelan-based Chelan Fresh Marketing will grow a red-fleshed variety under an agreement with Yakima, Wash.-based Proprietary Variety Management.

Stemilt plans to plant a small number of trees on a test basis in 2014, said Roger Pepperl, the company’s marketing director.

“It’s an apple we’re interested in, but we haven’t gotten very far,” Pepperl said. “It’s a long ways away from going to market. We’re very much at the experimentation stage.”

Article by Andy Nelson, The Packer

PVM AND MAJOR FRUIT SHIPPERS TO COLLABORATE ON RED FLESHED APPLE PROGRAM

by | Jun 12, 2013 | Red Flesh

Proprietary Variety Management (PVM) is announcing the licensing with Stemilt Growers LLC and Chelan Fresh Marketing to commercialize the variety development program for red fleshed apples to be grown in Washington State.

The recently signed agreement means PVM will license each sub-licensee directly and work with them singularly. It is historic, however, in that it brings together two companies with decades of successful fruit industry experience with a new variety management team in PVM which has ties to long recognized innovation in the commercialization process.

This program, known as ‘Hidden Surprise,’ revolves around a business plan which takes existing red fleshed apples of exceptional flavor to test blocks for both fruit companies with tree propagation being under the direction of PVM affiliate, Brandt’s Fruit Trees, Inc.

The program also covers naming and trademark development decisions along with future marketing and promotion activities.

Proprietary Variety Management, located in Yakima, Washington was created in 2012 and brings a new approach as it endeavors to work with breeders, nurseries, growers, and shipper/marketers to maximize the value to each. It is also linked to the Associated International Group of Nurseries (AIGN®).

For more information: 
Lynnell Brandt
Property Variety Management
Tel: +1 509-248-4352
Lynnell@provarmanagement.com
Article by FreshPlaza.com

RED-FLESHED APPLE COMMERCIALIZATION PROGRAM ANNOUNCED

by | Jun 11, 2013 | Red Flesh

Proprietary Variety Management (PVM) recently announced the licensing and commercialization of a variety development program for red-fleshed apples to be grown in Washington with Stemilt Growers LLC, and Chelan Fresh Marketing. PVM will license each sub-licensee directly and work with them singularly.

The red-fleshed apple selections were developed in the tree fruit breeding endeavor by Bill Howell of Howell Fruit Advantage, LLC, of Prosser, WA.

Article by Paul Rusnak, GrowingProduce.com