by KathryGrandy | Feb 12, 2019 | Featured News, Red Flesh
Names have been given to two new apple varieties formerly called New York 1 and New York 2. The names are SnapDragon and RubyFrost.
The announcement came with promotional materials—logos for both SnapDragon and RubyFrost. Snapdragon’s logo is a stylized dragon curled into an S shape with its name and the words Monster Crunch below it. The name RubyFrost appears in red below a blue stylized snowflake and over the words Cool, Crisp, Craveable.
Read more on GoodFruit.com
by KathryGrandy | Feb 12, 2019 | Featured News, Red Flesh
Chelan Fresh featured apples including SugarBee, Koru, Rockit and three new red-flesh varieties at the Produce Marketing Association’s Fresh Summit Oct. 19-20.
Perhaps some of the most attention-grabbing items at the Chelan booth were red-flesh varieties Lucy Rose and Lucy Glo — the former with red skin and the latter with yellow skin.
Read more on ProduceRetrailer.com
by KathryGrandy | Feb 12, 2019 | Featured News, Red Flesh
“RubyFrost just hit the market January 1st and we are estimating a sell through late spring, early summer,” said Rena Montedoro of Crunch Time Apple Growers. “RubyFrost is the “winterfresh” apple. It is picked at the height of freshness in the fall and stored in controlled atmosphere. The apple develops its flavor in cold storage so it has the delicious taste of a freshly plucked apple right off the tree.”
“RubyFrost is available in a 12/2 Pouch, 5lb polybag, and of course bulk,” Montedoro explained. “We provide high graphic bins and POS materials as well. We have several online promotions coming up including our ‘Sweetheart of a Deal’ for February and our popular ‘Baker’s Little Helper’.
Read more on FreshPlaza.com
by Jill Burbery | Mar 28, 2018 | Cosmic Crisp, Featured News
Washington State University has a lot to brag about but recently President Kirk Schulz highlighted the school’s development of the Cosmic Crisp® apple. Schulz cited the apple as a positive economic force for the state. The apple variety is perhaps going to be one of the largest introductions to the apple market ever.
Read the full article in Moscow-Pullman Daily News
by Jill Burbery | Mar 27, 2018 | Cosmic Crisp, Featured News
Promotion of proprietary apple varieties overseas is the Washington Apple Commission’s newest efforts to meet retailer and consumer needs. It’s a balancing act promoting exciting new varieties while still keeping demand up for Reds and Galas.
While Cosmic Crisp®’s initial debut is set for domestic markets only, measures to prepare for exporting when volumes are larger are already being taken. Ultimately funding for marketing and promotion is still key and some of that may come from federal dollars.
Read the full article in Capital Press
by Jill Burbery | Mar 27, 2018 | Cosmic Crisp, Featured News
Pruning, training, and managing the WA 38 also known as the brand name Cosmic Crisp® is a major part of how Washington State University is working to make the new variety successful.
It’s been a learning experience for the experts too, who have had their share of hits and misses while caring for the Cosmic Crisp®. That’s exactly why they are taking the hand-on and face-to-face approach with growers so Cosmic Crisp®’s quality continues to be consider and topnotch.
Read the full article in Good Fruit Grower
