by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past. The company’s general...
by KathryGrandy | Feb 14, 2019 | Featured News, Sunrise Magic
Washington State University’s WA 2 apple will be marketed as Sunrise Magic®, the university announced today. This is a re-launch of the apple, this time in partnership with Proprietary Variety Management. The goal is to give a more effective push to the variety, using...
by KathryGrandy | Feb 14, 2019 | Cosmic Crisp, Featured News
Many breeders around the world have been trying for years to develop apples with sweet red flesh, pigmented, like red apple skin, with antioxidant-rich chemicals called anthocyanins. Such varieties would be novel and attractive, the breeders hope, and could be touted...
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste. Read...
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Consumers will have a bigger bite of New York’s Crunch Time apples in 2018-19. Volumes are increasing for the grower-owned organization’s SnapDragon and RubyFrost varieties, grown exclusively in New York. Combined production for the two varieties could increase...
by KathryGrandy | Feb 12, 2019 | Featured News, Red Flesh
Names have been given to two new apple varieties formerly called New York 1 and New York 2. The names are SnapDragon and RubyFrost. The announcement came with promotional materials—logos for both SnapDragon and RubyFrost. Snapdragon’s logo is a stylized dragon curled...
