by KathryGrandy | Feb 14, 2019 | Featured News, Pink Lady America
An early maturing selection of Pink Lady (cultivar Cripps Pink) is available from Brandt’s Fruit Trees in Yakima, Washington.
The selection matures up to three weeks earlier than the standard Pink Lady. Another distinction is that while standard Cripps Pink sometimes needs to be stored for a time to balance the sugar and acid levels, early Pink Lady is ready to market at harvest. However, it has the same flavor, texture, and distinctive pink color as the original, Lynnell Brandt, president of the nursery, said in a press release published by The Good Fruit Grower magazine.
Read more on GoodFruit.com
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past.
The company’s general manager John Reeves said the value chain starts with the breeder, goes through the nursery, grower, packer, and marketer, and finally reaches the consumer. Everyone has an investment in a new variety, but the breeder and the grower are by far the most heavily invested.
Read More on GoodFruit.com
by KathryGrandy | Feb 14, 2019 | Featured News, Sunrise Magic
Washington State University’s WA 2 apple will be marketed as Sunrise Magic®, the university announced today. This is a re-launch of the apple, this time in partnership with Proprietary Variety Management. The goal is to give a more effective push to the variety, using consumer research and other techniques. The variety is a cross between Splendor and Gala.
Read More on GoodFruit.com
by KathryGrandy | Feb 14, 2019 | Cosmic Crisp, Featured News
Many breeders around the world have been trying for years to develop apples with sweet red flesh, pigmented, like red apple skin, with antioxidant-rich chemicals called anthocyanins. Such varieties would be novel and attractive, the breeders hope, and could be touted for their reputed health benefits.
Bill Howell, a plant pathologist in Prosser, Benton County, about a two-hour drive south of Rock Island and Wenatchee, the epicenter of Washington’s apple industry, has produced several hybrids of Honeycrisp and older, red-fleshed varieties that are — cue the trumpets — sweet and crunchy, with a distinctive cherry-berry flavor.
Read More on SeattleTimes.com
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste.
Read More on FruitGrowersNews.com
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Consumers will have a bigger bite of New York’s Crunch Time apples in 2018-19. Volumes are increasing for the grower-owned organization’s SnapDragon and RubyFrost varieties, grown exclusively in New York. Combined production for the two varieties could increase about 30% this year.
Read More on ThePacker.com
