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Alliance formed to strengthen the global reach of the Pink Lady® brand

by Jill Burbery | Dec 10, 2019 | Featured News, Pink Lady America

Pink Lady® America and APAL (Apple and Pear Australia) announced the formation of an exciting new partnership in early December, with the goal of improving the availability of Pink Lady® apples in the export markets. View the article on FRESH PLAZA...

What does it take to get a new apple variety to market? A lot. And Cosmic Crisp® shows it.

by Jill Burbery | Oct 28, 2019 | Cosmic Crisp, Featured News

Though Cosmic Crisp has been in development for over 20 years, growers are adjusting to growing this apple in their orchards and taking extra steps to protect their investment. Northwest Public Broadcasting Interviews Cosmic Crisp® Growers  

Chicago Tribune predicts Cosmic Crisp® will shake things up December 1st

by Jill Burbery | Oct 23, 2019 | Cosmic Crisp, Featured News

AP reporters venture into apple orchards in the Yakima Valley during the 2019 harvest to see for themselves what the Cosmic Crisp® is all about. The article in the Chicago Tribune can be found here:   Cosmic Crisp® Apple Debut  

Cosmic Crisp® Announces Brand Ambassadors

by Jill Burbery | Aug 28, 2019 | Cosmic Crisp, Featured News

Cosmic Crisp® Apples have a group of supporters including an astronaut, a chef, a teacher, a blogger, and a produce industry spokeswoman who will help build engagement and brand awareness. Read the full article in The Packer

Cosmic Crisp® receives featured article in California Sunday Magazine

by Chris Raines | Jul 23, 2019 | Cosmic Crisp, Featured News

The Cosmic Crisp® has been featured in the popular California Sunday Magazine, with a distribution of roughly 300,000 readers of the San Francisco Chronicle and the Los Angeles Times.  The July 2019 issue goes into detail, covering the history and importance of the...

MCT’s ‘Johnny Appleseed’ is an a-peel-ing production

by KathryGrandy | Feb 19, 2019 | Cosmic Crisp, Featured News

“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp® apple, a new variety engineered at Washington State...
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  • About PVM
    • About PVM
    • The Staff
    • PVM and our Partnerships
    • Cosmic Crisp® Case Study
    • Sunrise Magic® Case Study
  • Brandt’s Fruit Trees
    • About Brandt’s
    • Varieties We Provide
    • Ordering
    • Successful Launch
  • Pink Lady America
  • Featured Brands
  • Recipes
  • News
  • Contact Us