Cosmic Crisp® on Martha Stewart Living
Martha Stewart Living discusses the long-awaited Cosmic Crisp® apple!
Consumers are about to get a new choice in the produce selection – the Cosmic Crisp® apple.
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MCT’s ‘Johnny Appleseed’ is an a-peel-ing production
“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp® apple, a new variety engineered at Washington State University, will sponsor the show. “They felt that the people that we reach — families, students, kids, and so on — would be a great fit,” Lichtenberg said. “Johnny Appleseed is of course a perfect fit, too.”
A selection of the latest products and services for tree fruit and grape growers
An early maturing selection of Pink Lady (cultivar Cripps Pink) is available from Brandt’s Fruit Trees in Yakima, Washington.
The selection matures up to three weeks earlier than the standard Pink Lady. Another distinction is that while standard Cripps Pink sometimes needs to be stored for a time to balance the sugar and acid levels, early Pink Lady is ready to market at harvest. However, it has the same flavor, texture, and distinctive pink color as the original, Lynnell Brandt, president of the nursery, said in a press release published by The Good Fruit Grower magazine.
A new commercialization strategy aims to pull new varieties through the value chain, not push them.
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past.
The company’s general manager John Reeves said the value chain starts with the breeder, goes through the nursery, grower, packer, and marketer, and finally reaches the consumer. Everyone has an investment in a new variety, but the breeder and the grower are by far the most heavily invested.
