Proprietary Variety Management (PVM) recently announced the licensing and commercialization of a variety development program for red-fleshed apples to be grown in Washington with Stemilt Growers LLC, and Chelan Fresh Marketing. PVM will license each sub-licensee directly and work with them singularly.
The red-fleshed apple selections were developed in the tree fruit breeding endeavor by Bill Howell of Howell Fruit Advantage, LLC, of Prosser, WA.
Article by Paul Rusnak, GrowingProduce.com
