Growers are Welcomed into the School of Cosmic Crisp®
Pruning, training, and managing the WA 38 also known as the brand name Cosmic Crisp® is a major part of how Washington State University is working to make the new variety successful. It’s been a learning experience for the experts too, who have had their share of hits...
New apple varieties based on more than just taste
In pursuit of the next apple variety, Cosmic Crisp® proves to be harvesting demand. It’s a process and anticipation for Cosmic Crisp® isn’t an accident. New apple varieties mean new ways to infiltrate the market and there’s a science to it. Taste isn’t the only...
WHAT COSMIC SLICES REVEAL
Scientists at Washington Tree Fruit Research Commission are working to develop a starch scale for the new Washington State University-bred apple variety WA 38, to be marketed and sold under the brand name Cosmic Crisp®. Shannon Dininny, of Good Fruit Grower Magazine,...
Production Plans A Major Strength for Apple Varieties
Wait and see is no longer the motto for growers, instead large demand has growers working on ambitious production plans. Production is increasing and not a lot of other produce categories can say the same. The Cosmic Crisp® variety is a new apple that’s really taking...
Cosmic Crisp® Provides Lessons on Storage and Quality
Cosmic Crisp® has far fewer storage challenges than the rest of the apple market. Compared to other varieties, Cosmic Crisp® isn’t dealing with the typical forty percent losses in storage. It’s a science and Cosmic Crisp® growers have science on their side thanks to...
The Value of Intellectual Property
Technology has changed the game of protecting intellectual property and managing apple varieties. Growers can now use computers to track trees, production and sales through the entire growing and production process. Cosmic Crisp® is in the hands of Washington growers...
Complete Marketing and Funding Plans for Cosmic Crisp® Remain Tentative
Kevin Brandt, the vice president of Proprietary Variety Management shared that Cosmic Crisp® is looking for grants and additional funding due to the predicted big rollout. Competitors have become friends in order to prepare for the success of the Cosmic Crisp®. The...
Great Lakes Expo Touches on Usual Industry Challenges and Upcoming Competition from Cosmic Crisp®
The Great Lakes Expo hosted various experts and industry leaders to talk about the things that keep growers up at night. Think pests, labor issues, and water usage. Outside of the general grower concerns and Michigan-centric topics, Cosmic Crisp® was presented as a...
Hort Show Discussions Highlight Growers’ Strengths Using in Technology
Consistency and technology were the biggest points made during the second day of the Hort Show. Bloom targets, honeybee foraging models, and pruning plans were voiced as a way to obtain and gain success through consistent crops. Another major key point was to think of...
Proprietary Variety Management Leads Discussion About Cosmic Crisp® at Hort Show
On Day 1 of the Hort Show, Cosmic Cris ® took center stage during discussion about specialized varieties. Lynnell and Kevin Brandt shared exciting Cosmic Crisp numbers such as nurseries having 5.8 million trees ready for planting in 2018. Lynnell also told growers...