COSMIC CRISP™ SET FOR EXPLOSIVE START
YAKIMA, Wash. — The countdown to takeoff for Cosmic Crisp has begun. Though commercial planting of trees won’t begin until next year and the apple be available to consumers until 2020, shipments of the variety could approach 5 million cartons by 2022. Cristy Warnock,...
NURSERIES PROPAGATE MILLIONS OF COSMIC CRISP™ BRAND TREES
EPHRATA, Wash. — Ricardo Santacruz stoops over a small rootstock tree and slices a notch in its trunk a few inches above the ground so fast that if you blink you’ll miss it. With equal speed he slices a bud from a short chunk of Cosmic Crisp apple limb from a bundle...
GROWING COSMIC CRISP
Researchers Offer More Tips For Growing WA 38, Including Girdling. Stefano Musacchi, research horticulturalist for the Washington State University Tree Fruit Research and Extension Center, discusses the “click” technique of management on Cosmic Crisp plantings during...
COSMIC CRISP GETTING AN OUT-OF-THIS-WORLD RECEPTION FROM APPLE GROWERS, BREEDERS
YAKIMA, Wash. -- Washington’s first newly bred apple variety is soaring in popularity a full four years before the first commercial crop is expected to hit the market. Developed by Washington State University Extension in Wenatchee, the new variety — Cosmic Crisp — is...
THE HONEYSCRIP REVOLUTION
How One Apple Transformed Produce Purchasing Chefs and food lovers have long been some of America's loudest health and environmental advocates. But over the last ten years, farm-to-table dining has spread from the elite tables of Northern California to the counters of...
COSMIC CRISP APPLE TREE ORDERS SKYROCKET
YAKIMA, Wash. — Orders for Cosmic Crisp apple trees, the new Washington State University variety, are taking off faster than anyone in the industry has ever before seen. The initial 2017 release, through an already completed grower drawing, will likely be 700,000...
WASHINGTON APPLE GETS NAME – FINALLY
The First Apple Variety Released By Washington State University (WSU), ‘WA 2,’ Will Be Given The Brand Name ‘Sunrise Magic.’ WSU has launched a second release of ‘WA 2’ with a new commercial licensing and marketing program in partnership with Proprietary Variety...
ORCHARDISTS LEARN BEST WAYS TO GROW NEW COSMIC CRISP APPLE
Central Washington apple growers received in-field instructions on growing Cosmic Crisp, heralded as the state apple variety of the future. The first commercial orchards will be planted in 2017 with the first fruit reaching markets in 2020. ROCK ISLAND, Washington –...
New Consumer Survey Results Show Great Marketing Opportunities for Pink Lady® brand Apples
A recent consumer survey from Pink Lady America shows huge market growth potential for Pink Lady® brand apples in North America. When asked why they do not buy Pink Lady® brand apples, 73 percent of consumers polled say that they haven’t heard of them and 13 percent...
WSU INTRODUCES ‘SUNRISE MAGIC’
WSU fruit breeders will name their latest variety of apple after a natural phenomenon: the sunrise. The new partnership between WSU researchers and Proprietary Variety Management (PVM) expects to give the Sunrise Magic major commercial success. PVM is an organization...
