News

YAKIMA, WA – Cosmic Crisp® is expanding its retail presence with the launch of a new dessert pastry product, created in partnership with Dunford® Brand. Known for its full lineup of donuts and breads, Dunford® is the first retail brand to introduce a Cosmic Crisp® apple dessert. This sweet addition to both brands’ product portfolios was celebrated with a special Valentine’s Day promotion.

The “Sweets for My Sweetheart” giveaway ran across both brands’ social media channels and was promoted in Salt Lake City, Utah—the first target market where the product is regionally available. Garnering over 350,000 impressions in its short timeframe, the promotion boosted social media followings for both Cosmic Crisp® and Dunford® Pastry and significantly built awareness for the new product.

“The signature sweet and tart flavor of the Cosmic Crisp® apple pairs perfectly with Dunford® Pastry’s delicate, flaky crust,” said Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management, the company that markets the Cosmic Crisp® brand. “It’s the perfect indulgence for everyday moments and a great example of how Cosmic Crisp® apples serve as a star ingredient in a wide range of retail products.”

To read the full story, view this link: https://www.andnowuknow.com/bloom/cosmic-crispr-partners-dunfordr-pastry-launch-simple-indulgence-everyday/anuk-staff/96367

The sport of pickleball has surged in popularity since 2019, especially with Americans aged 55 and older.  The Cosmic Crisp(R) apple, developed at Washington State University and proudly grown by the Washington State Apple Industry, found a perfect collaboration partner in Tyson McGuffin, 4-time national pickleball champion and Lake Chelan, Washington native.  Read the story on the PR Newswire HERE