News

The latest news and developments involving our brands and partners worldwide.
Cosmic Crisp® Partners with Dunford® Pastry to Launch a Simple Indulgence for Everyday Moments

Cosmic Crisp® Partners with Dunford® Pastry to Launch a Simple Indulgence for Everyday Moments

YAKIMA, WA – Cosmic Crisp® is expanding its retail presence with the launch of a new dessert pastry product, created in partnership with Dunford® Brand. Known for its full lineup of donuts and breads, Dunford® is the first retail brand to introduce a Cosmic Crisp® apple dessert. This sweet addition to both brands’ product portfolios was celebrated with a special Valentine’s Day promotion.

The “Sweets for My Sweetheart” giveaway ran across both brands’ social media channels and was promoted in Salt Lake City, Utah—the first target market where the product is regionally available. Garnering over 350,000 impressions in its short timeframe, the promotion boosted social media followings for both Cosmic Crisp® and Dunford® Pastry and significantly built awareness for the new product.

“The signature sweet and tart flavor of the Cosmic Crisp® apple pairs perfectly with Dunford® Pastry’s delicate, flaky crust,” said Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management, the company that markets the Cosmic Crisp® brand. “It’s the perfect indulgence for everyday moments and a great example of how Cosmic Crisp® apples serve as a star ingredient in a wide range of retail products.”

To read the full story, view this link: https://www.andnowuknow.com/bloom/cosmic-crispr-partners-dunfordr-pastry-launch-simple-indulgence-everyday/anuk-staff/96367

The perfect match: Cosmic Crisp® Apples and Pickleball Champ Tyson McGuffun

The perfect match: Cosmic Crisp® Apples and Pickleball Champ Tyson McGuffun

The sport of pickleball has surged in popularity since 2019, especially with Americans aged 55 and older.  The Cosmic Crisp(R) apple, developed at Washington State University and proudly grown by the Washington State Apple Industry, found a perfect collaboration partner in Tyson McGuffin, 4-time national pickleball champion and Lake Chelan, Washington native.  Read the story on the PR Newswire HERE

Apple Industry scientists investigate dynamic storage technology

Apple Industry scientists investigate dynamic storage technology

Scientists at Cornell University and Washington State University’s Tree Fruit Research and Extension Center are utilizing funds from a USDA grant to study the performance of dynamic controlled atmosphere storage and how it might improve handling practices for Honeycrisp and its offspring, including SnapDragon® and Cosmic Crisp®

Read the full article online at Good Fruit Grower

 

SnapDragon® NY1 cv wins outstanding cultivar award

SnapDragon® NY1 cv wins outstanding cultivar award

The American Society for Horticultural Science has recently recognized the NY1 apple sold under the brand name, SnapDragon® with the Outstanding Cultivar Award.

Congratulations to Cornell University’s AgriTech department, Dr. Susan Brown, and Researcher Kevin Maloney, for receipt of this prestigious award.

Read the full article online at Cornell University’s publication College of Agriculture and Life Sciences (CALS)

 

Cosmic Crisp® Continues to Grow

Cosmic Crisp® Continues to Grow

Fresh Plaza reports on the extraordinary growth experienced by Cosmic Crisp® brand apples in the 2022/23 crop year.  The young brand continues to climb the ladder within the Top 10 apple category in the United States.

Read the article on Fresh Plaza Magazine 

 

PVM to represent Celina cv. Pear in the United States

PVM to represent Celina cv. Pear in the United States

Proprietary Variety Management is proud to announce we have been granted the exclusive license by Fruithandel Wouters and ABCz Group of Belgium to represent the Celina cv. pear in the United States.

Read more about our newest pear variety in Fresh Plaza

 

The “Magic” is Here!

The “Magic” is Here!

A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States.  Read more about the announcement in AndNowUKnow®.

 

Brandt’s Fruit Trees Welcomes Todd Strampher

Brandt’s Fruit Trees Welcomes Todd Strampher

Brandt’s Fruit Trees is pleased to announce the recent addition of Todd Strampher to the nursery staff.  Todd will serve as the Sales Administrator, overseeing the outside sales agents and cultivating relationships with our growers. Please join us as we welcome Todd to our team.

Read more HERE

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