by Jill Burbery | Jan 16, 2020 | Featured News, Red Flesh
Dan Wheat of The Capital Press talks with Bill Howell, the breeder behind the red-fleshed Lucy™ series of apples. Visit The Capital Press to view the article
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past. The company’s general...
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste. Read...
by KathryGrandy | Feb 14, 2019 | Featured News, Red Flesh
Consumers will have a bigger bite of New York’s Crunch Time apples in 2018-19. Volumes are increasing for the grower-owned organization’s SnapDragon and RubyFrost varieties, grown exclusively in New York. Combined production for the two varieties could increase...
by KathryGrandy | Feb 12, 2019 | Featured News, Red Flesh
Names have been given to two new apple varieties formerly called New York 1 and New York 2. The names are SnapDragon and RubyFrost. The announcement came with promotional materials—logos for both SnapDragon and RubyFrost. Snapdragon’s logo is a stylized dragon curled...
by KathryGrandy | Feb 12, 2019 | Featured News, Red Flesh
Chelan Fresh featured apples including SugarBee, Koru, Rockit and three new red-flesh varieties at the Produce Marketing Association’s Fresh Summit Oct. 19-20. Perhaps some of the most attention-grabbing items at the Chelan booth were red-flesh varieties Lucy Rose and...
