Pink Lady America teamed up with Ali Vincent to hold an exciting event before Bloomsday 2012 where we gave out free T-shirts, apples, tattoos, and one grand priize to win a week at The Biggest Loser’s Fitness Ridge Resort. Hundreds of people came and partied with us before the race.
Check out more pictures on our Facebook page.
We would like to encourage any of you that enjoy making videos or have been looking for an excuse to do one to participate in this fun project. There are 3 main prizes for those who want to participate in making a creative and original video using the new shade of pink provided by Sherwin Williams. This paint has been exclusively made for the Pink Lady® brand and those who are Pink Lady® Apple fans! Thus all you have to do is to use this shade of pink paint in one video that is not more than 4 minutes. 
Early in the morning, on October 19th in Atlanta, GA, PMA marathon participants received a finish line surprise by Pink Lady America.
Produced by Flash Mob America
Choreography by Rob Schultz
The Pink Lady® Brand Cripps Pink Variety is a new apple in the American market developed in Western Australia. Most of the regions producing this apple are members of the International Pink Lady Alliance (IPLA) and in North America it’s Pink Lady America LLC. The IPLA has established quality and packaging standards that are strictly enforced in these regions.
http://www.youtube.com/watch?v=S0XDPDJqiPQ&feature=plcp
Market Comment: The movement of the Pink Lady® Brand Apple continued to be very good during this period, usually above to well above the targets established by the Yakima Grower-Shippers Association. It’s also worth noting that the movement of organic Pink Lady® is now above the 440,000 mark or well on the way to a projection of over 600,000. This compares to organic shipments of 227,000 as recently as the 2008-09 marketing season.
Mother’s Day Promo: With an example of the coverage appearing below, the last in our trilogy of major promotions is centering on Mother’s Day which this year comes up on May 8. Once again this promotion is being supported by a retro poster with this one declaring “Moms Love To Have Fun.” A Republic of Tea® online promotion touting the sale of Pink Lady® Apple Green Tea is scheduled for next week.
‘Healthy Weight’ Program Startup: With Pink Lady America and Passport to Health® both being partners, next week will see the launch of an unprecedented campaign to support families and healthy living called Together Counts™. Lasting for at least the next year, this national program will use elements such as Facebook, Twitter, e-newsletters, e-blasts etc. to get the word out about the need to have a healthy lifestyle. Available in the Washington Apple Industry only in conjunction with the Pink Lady® Brand and Passport to Health®, details will be made available in support of the 2011-12 marketing season.
Planning Process Underway: Speaking of the 2011-12 marketing season, in reality we are now involved in planning way beyond that, as Pink Lady America puts together a new five year plan. It’s based on our vision which is to make Pink Lady® the most recognized fruit brand in North America and we would certainly welcome your input.
John Reeves/509-840-5075
Alan Taylor/509-961-9186
Pink Lady America, based in Yakima, WA, wants moms to feel special this Mother’s Day. A new campaign centered on the Pink Lady apple has been designed to pay respect to the women who do so much for their families.
Pink Lady America plans to honor mothers of all ages with a special promotion and retro-look poster this Mother’s Day. (Graphic courtesy of Pink Lady America) “It’s one of our trilogy of holiday promotions,” Marketing Director Alan Taylor told The Produce News March 22. New Year’s Day and Valentine’s Day promotions have already been a success for the company.
The 2011 Mother’s Day campaign poster has a retro look. But, as Mr. Taylor pointed out, it was designed by a young graphic artist. “We rely on young people to keep us up to date with what’s going on in the world,” he said.
The campaign’s appeal is expected to be favorably received by moms of all ages. “They’re the [chief executive officers] of the house,” Mr. Taylor joked.
Pink Lady America has a marketable volume of the apple variety — this season, the firm is marketing 2.8 million 40-pound boxes of the fruit. “Pink Lady is getting a lot of brand recognition,” Mr. Taylor added. Washington volume will clean out in September, transitioning to Pink Ladies from California.
The company has always stressed the positive health benefits associated with apple consumption and is a partner with the Passport to Health Foundation, which continues to fight obesity through its public awareness program.
Pink Lady apple juice was introduced earlier this year by Haggen Food & Pharmacy, one of the larger family-owned grocery stores in the Pacific Northwest. Convenient apple slices have also gained in popularity among consumers. And Pink Lady recently partnered with Republic of Tea for a new apple-tea drink.
Mr. Taylor said that retailers may contact him to obtain additional information about Pink Lady apples and the Mother’s Day promotion. “I encourage our people to use the [Mother’s Day] image as much as possible,” he said.
“We enjoyed our time with people yesterday as we noticed how many people love our Pink Lady® brand apples! They’re definitely unique as many people said. It was a very great day!”
