Consumer Connected

Creating new paths to market research, PVM understands consumer preferences for fruit, their eating and buying habits, and consumer trends. These insights guide us for knowing what new brands will sell when they are ready for market. PVM achieves this proprietary information through focus groups, polls, surveys, and analyses.
How It Works

Invested in the Grower

PVM isn’t solely focused on selling trees. We are focused on the growers, ensuring that every variety they grow from us is commercially successful. Our expertise reduces grower risks.
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Innovative

We understand every component of the value chain, from the tree fruit breeders to the consumers. Our innovations protect the brands we offer and give them the leading edge in the industry.
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Branding & Sales Support

PVM goes beyond the harvest and offers complete branding solutions and sales support. From protecting intellectual property to logos, packaging, and aligning with retailers, we are an essential link in the chain.
Read More

Consumer Connected

Creating new paths to market research, PVM understands consumer preferences for fruit, their eating and buying habits, and consumer trends. These insights guide us for knowing what new brands will sell when they are ready for market. PVM achieves this proprietary information through focus groups, polls, surveys, and analyses.
How It Works

Invested in the Grower

PVM isn’t solely focused on selling trees. We are focused on the growers, ensuring that every variety they grow from us is commercially successful. Our expertise reduces grower risks.
Learn More

Innovative

We understand every component of the value chain, from the tree fruit breeders to the consumers. Our innovations protect the brands we offer and give them the leading edge in the industry.
Read More

Branding & Sales Support

PVM goes beyond the harvest and offers complete branding solutions and sales support. From protecting intellectual property to logos, packaging, and aligning with retailers, we are an essential link in the chain.
Read More

In touch with tomorrow’s fruit

Proprietary Variety Management (PVM) was founded with the purpose of helping each fruit variety reach its fullest market potential, benefiting everyone in the value chain, from breeders and growers, to retailers and consumers. Our mission is to lead the fruit industry into the future. We do this through a consumer-centric approach which brings the best trees and best fruit forward that customers want.

 

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We understand the grower

Specializing in apple, pear, and cherry fruit trees (as well as being involved with all soft fruits), Brandt’s Fruit Trees is more than a fruit tree nursery. Having roots in the nursery business since 1956 and incorporating under its own name in 1993, Brandt’s Fruit Trees has been a resource for the grower for decades. Those in the fruit tree nursery business must understand the grower’s needs and be ever aware of changes that can bring them better value.

Working together with breeders from around the world through their international connections, Brandt’s Fruit Trees is dedicated to providing varieties that will meet the needs of the grower and the fruit buyer.

 

Learn more about Brandt's Fruit Trees

Featured Brands

Cosmic Crisp®

An out-of-this-world apple experience, the Cosmic Crisp™ apple is firm, crisp, and so very juicy. It will be hitting store shelves for the first time in 2019. This exciting new Washington original is a cross between Enterprise and Honeycrisp. The flavor and storability qualities will make for instant popularity nationally.

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Pink Lady®

There is nothing like a Pink Lady® America apple- its exceptional sweet/tart flavor, its crunchy texture, and its versatility to be eaten out of hand or in a wide variety of recipes. This attractive pink apple is a perfect marriage between the Golden Delicious and Lady Williams. After one bite, people ask for this apple by name.
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Sunrise Magic®

Like the glistening dew of a crisp autumn morning, the Sunrise Magic™ has a natural sheen and thin skin that makes it a top pick for eating fresh. The result of crossing a Splendour and Gala, this apple is something special – Sunrise Magic™ continues to be a snacking favorite.
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Lucy™

Behold the power of red, and with the forthcoming Lucy™ (2018) this red-fleshed fruit will live up to the expectation. As a cross between the Arlie Red Flesh and ever-popular Honeycrisp, this apple is perfectly balanced between sweet and tart and has an almost berry-like flavor.
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SnapDragon®

Crisp, red, and juicy, the SnapDragon® is a consistent apple with great firmness. Likened to a spicy-sweet flavor, it’s a big hit with those who try it.
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RubyFrost®

For that sweet zing taste, RubyFrost’s® beauty and flavor are more than skin deep. For the apple eaters who enjoy Empire and Granny Smith, this apple is a delight to eat and packs a punch of vitamin C.
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Magic Star®

The magic is here! Just one bite of a Magic Star® is all it takes to understand why this juicy, refreshingly sweet, firm and aromatic apple is causing such a stir. Magic Star® has consistently topped the rankings in a range of European consumer panels as one of the most popular varieties of apple.

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Latest News

Announcing the Cosmic Crisp® Second Culinary Challenge

Announcing the Cosmic Crisp® Second Culinary Challenge

Jun 1, 2023

Calling all Chefs, Bakers, and Apple Enthusiasts -- Use your imagination and love of all things apple to enter our 2023 Culinary Contest. Entries are accepted June 1 to 30, visit Cosmiccrisp.com for details. Read the announcement in AndNowUKnow Magazine

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The “Magic” is Here!

The “Magic” is Here!

Mar 10, 2023

A new agreement between Fresh Forward, a plant breeder and marketer based in The Netherlands, and PVM has been formed to bring a new apple variety branded Magic Star® to the United States.  Read more about the announcement in AndNowUKnow®.  

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We want to hear from you about our featured brands.

Get In Touch

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Our Location

PVM
1330 North 16th Avenue
Suite A
Yakima, WA 98902

Phone:  509-248-4352
Fax: 509-248-44211

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Nursery Inquiries

Brandt’s Fruit Trees’ apple, cherry, pear varieties, rootstock, and pollinators are available for distribution around the globe. If you are interested in finding out more about our nursery stock please click the button below and fill out the form.
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Sales Inquiries

Our experienced sales staff are ready to assist you in securing any of our popular brands. Please click the button below to fill out the form and tell us how we can best assist you.
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Other Industry Inquiries

Our customers are an integral part in developing and branding our varieties and featured brands. We value our partnerships and collaborate to move our industry forward. Click the button below to fill out the form and tell us what’s on your mind.
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