A new commercialization strategy aims to pull new varieties through the value chain, not push them.
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past. The company’s general...
WSU’s WA 2 apple will be re-launched and marketed as Sunrise Magic®
Washington State University’s WA 2 apple will be marketed as Sunrise Magic®, the university announced today. This is a re-launch of the apple, this time in partnership with Proprietary Variety Management. The goal is to give a more effective push to the variety, using...
Better than Honeycrisp? Washington apple breeders are working on it
Many breeders around the world have been trying for years to develop apples with sweet red flesh, pigmented, like red apple skin, with antioxidant-rich chemicals called anthocyanins. Such varieties would be novel and attractive, the breeders hope, and could be touted...
Retailers sell out of SnapDragon apples
Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste. Read...
Crunch Time apple varieties expected up 30% this season
Consumers will have a bigger bite of New York’s Crunch Time apples in 2018-19. Volumes are increasing for the grower-owned organization’s SnapDragon and RubyFrost varieties, grown exclusively in New York. Combined production for the two varieties could increase...
New York apples get their names: SnapDragon and RubyFrost
Names have been given to two new apple varieties formerly called New York 1 and New York 2. The names are SnapDragon and RubyFrost. The announcement came with promotional materials—logos for both SnapDragon and RubyFrost. Snapdragon’s logo is a stylized dragon curled...
Chelan Fresh showcases red-flesh apple varieties at Fresh Summit
Chelan Fresh featured apples including SugarBee, Koru, Rockit and three new red-flesh varieties at the Produce Marketing Association’s Fresh Summit Oct. 19-20. Perhaps some of the most attention-grabbing items at the Chelan booth were red-flesh varieties Lucy Rose and...
New York’s winter apple comes out of hibernation
"RubyFrost just hit the market January 1st and we are estimating a sell through late spring, early summer," said Rena Montedoro of Crunch Time Apple Growers. "RubyFrost is the "winterfresh" apple. It is picked at the height of freshness in the fall and stored in...
WSU President Boasts about the Development of the Cosmic Crisp®
Washington State University has a lot to brag about but recently President Kirk Schulz highlighted the school’s development of the Cosmic Crisp® apple. Schulz cited the apple as a positive economic force for the state. The apple variety is perhaps going to be one of...
Proprietary Varieties Generate Excitement Through Apple Commission Overseas
Promotion of proprietary apple varieties overseas is the Washington Apple Commission’s newest efforts to meet retailer and consumer needs. It’s a balancing act promoting exciting new varieties while still keeping demand up for Reds and Galas. While Cosmic Crisp®’s...
