Cosmic Crisp® receives featured article in California Sunday Magazine
The Cosmic Crisp® has been featured in the popular California Sunday Magazine, with a distribution of roughly 300,000 readers of the San Francisco Chronicle and the Los Angeles Times. The July 2019 issue goes into detail, covering the history and importance of the Cosmic Crisp®.
Consumers are about to get a new choice in the produce selection – the Cosmic Crisp® apple.
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MCT’s ‘Johnny Appleseed’ is an a-peel-ing production
“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp® apple, a new variety engineered at Washington State University, will sponsor the show. “They felt that the people that we reach — families, students, kids, and so on — would be a great fit,” Lichtenberg said. “Johnny Appleseed is of course a perfect fit, too.”
A selection of the latest products and services for tree fruit and grape growers
An early maturing selection of Pink Lady (cultivar Cripps Pink) is available from Brandt’s Fruit Trees in Yakima, Washington.
The selection matures up to three weeks earlier than the standard Pink Lady. Another distinction is that while standard Cripps Pink sometimes needs to be stored for a time to balance the sugar and acid levels, early Pink Lady is ready to market at harvest. However, it has the same flavor, texture, and distinctive pink color as the original, Lynnell Brandt, president of the nursery, said in a press release published by The Good Fruit Grower magazine.
A new commercialization strategy aims to pull new varieties through the value chain, not push them.
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past.
The company’s general manager John Reeves said the value chain starts with the breeder, goes through the nursery, grower, packer, and marketer, and finally reaches the consumer. Everyone has an investment in a new variety, but the breeder and the grower are by far the most heavily invested.
WSU’s WA 2 apple will be re-launched and marketed as Sunrise Magic®
Washington State University’s WA 2 apple will be marketed as Sunrise Magic®, the university announced today. This is a re-launch of the apple, this time in partnership with Proprietary Variety Management. The goal is to give a more effective push to the variety, using consumer research and other techniques. The variety is a cross between Splendor and Gala.
Better than Honeycrisp? Washington apple breeders are working on it
Many breeders around the world have been trying for years to develop apples with sweet red flesh, pigmented, like red apple skin, with antioxidant-rich chemicals called anthocyanins. Such varieties would be novel and attractive, the breeders hope, and could be touted for their reputed health benefits.
Bill Howell, a plant pathologist in Prosser, Benton County, about a two-hour drive south of Rock Island and Wenatchee, the epicenter of Washington’s apple industry, has produced several hybrids of Honeycrisp and older, red-fleshed varieties that are — cue the trumpets — sweet and crunchy, with a distinctive cherry-berry flavor.
Retailers sell out of SnapDragon apples
Crunch Time Apple Growers’ SnapDragon apples have ended their season with retail partners selling out of the last of the 2016 harvest. Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste.
Crunch Time apple varieties expected up 30% this season
Consumers will have a bigger bite of New York’s Crunch Time apples in 2018-19. Volumes are increasing for the grower-owned organization’s SnapDragon and RubyFrost varieties, grown exclusively in New York. Combined production for the two varieties could increase about 30% this year.
New York apples get their names: SnapDragon and RubyFrost
Names have been given to two new apple varieties formerly called New York 1 and New York 2. The names are SnapDragon and RubyFrost.
The announcement came with promotional materials—logos for both SnapDragon and RubyFrost. Snapdragon’s logo is a stylized dragon curled into an S shape with its name and the words Monster Crunch below it. The name RubyFrost appears in red below a blue stylized snowflake and over the words Cool, Crisp, Craveable.
